Sr. Director, Marketing Modernization

Sr. Director, Marketing Modernization

Location: Philadelphia, PA or Durham, NC

The Sr. Director Marketing Modernization and Enterprise Capabilities role will allow a senior leader to take ownership of modernizing marketing across GSK US Commercial and as such is accountable for developing enterprise marketing competencies.  This role sets new standards, builds future-ready skills, and transforms ways of working through direct leadership and partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales and other US/Global cross-functional stakeholders.  To be successful in this role the incumbent must be adept at change management to ensure the organization is achieving a step change in how U.S. Commercial delivers marketing.

The responsibilities of the role include but are not limited to the following.  

Marketing Modernization: Build and evolve the marketing capability framework, ensuring all marketers possess the skills and mindset to deliver competitive strategies and interventions.

• Framework Ownership: Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
• Vision & Communication: Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement.
• Change Management Leadership: Design and implement enterprise-wide change management strategies to ensure adoption of new marketing standards and practices.
• Innovation: Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
• AI: Lead the evaluation and adoption of AI-driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
• Talent Strategy: Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team (MLT) to attract, retain, and upskill marketing talent.
• Curriculum Design: Build and deploy live and on-demand learning programs, including external partner-led training.
• Performance Metrics: Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics. Drive measurable improvements in marketing effectiveness.

Agency Partnerships: Proactively partners with key agency partners to educate and embed key processes and tools.

• Strategic Leadership: Manage and optimize relationships with external agencies to ensure alignment with strategic marketing goals and drive performance.
• Performance Management: Set clear expectations and KPIs for agency partners, regularly assess performance, and drive accountability for results.
• Collaboration & Innovation: Foster collaborative, innovative, and mutually beneficial relationships with agencies to accelerate marketing modernization and deliver breakthrough work.
• Integration: Ensure agency partners are fully integrated into GSK’s ways of working, supporting cross-functional initiatives and enterprise transformation.

People Leadership & Management:

• Lead and develop a team of business unit-aligned Marketing Capability & Marketing Excellence Directors and their subordinates
• Set clear direction for your direct reports aligned with Ahead Together goals.
• Develop key performance metrics for your team and ensure they are consistent with the overall plans for SITO.
• Achieve measurable progress and results with and through your team.
• Provide direct reports with appropriate coaching, mentoring and development

Why You?

Basic Qualifications:

• Bachelor’s degree
• A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
• A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
• A minimum of 8 years leading and developing teams
• Experience leading and delivering an enterprise-wide initiative across multiple stakeholders and functions     
• Experience leading change initiatives in a function

Preferred Qualifications:

• MBA in marketing
• Confirmed track record of meeting and exceeding performance targets
• Extensive marketing experience both inside and outside of pharma
• Navigate cross-functional dynamics to deliver enterprise-wide initiatives at pace and scale resulting in a positive long-term impact
• Able to inspire audiences, clearly conveys complex ideas, anticipate challenges and secures senior stakeholder alignment
• Demonstrated success in delivering change within a results driven and dynamic environment
• Proven record of driving performance across diverse teams and functions
• Ability to influence senior leadership and deliver goals across the matrix
• Experience in developing talent and designing learning programs
• Strong business and marketing acumen, curiosity, and willingness to innovate
• Experience leading and developing high-performing teams

#GSKCommercial

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the https://www.gsk.com/en-gb/careers/how-we-hire/frequently-asked-questions/ where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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