About Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in India, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it!
The Content Operations & SEO Manager is responsible for the overall strategy and direction of content on Acquia.com and content for DemandGen and Customer Marketing.
We're looking for a Content Operations & SEO Manager to own the content lifecycle and organic performance of Acquia.com. This is a high-impact role where you'll establish content governance, drive SEO growth, and leverage AI to scale content operations—all while working closely with Marketing, Product, and our global development team.
You'll be the first person to own content operations holistically at Acquia, which means you get to build the frameworks, workflows, and standards from the ground up. If you love bringing order to chaos and using data + AI to drive measurable business impact, this is your opportunity.
Responsibilities
Content Governance & Strategy (40%)
- Establish and enforce content governance framework for Acquia.com
- Conduct quarterly content audits and maintain content health standards
- Design content lifecycle processes (creation, review, update, archival)
- Build content templates, taxonomies, and publishing standards in Drupal
- Own the content calendar and prioritization framework
SEO & Organic Growth (30%)
- Drive organic traffic growth through technical and on-page SEO optimization
- Partner with SEO tools (Conductor, GA4) to identify opportunities and track performance
- Execute content optimization sprints based on keyword and traffic analysis
- Optimize site architecture, internal linking, and metadata
- Monitor Core Web Vitals and advocate for technical SEO improvements
Workflow Optimization & Enablement (20%)
- Design efficient content publishing workflows in Drupal
- Train marketing teams on content management best practices
- Reduce time-to-publish and eliminate content bottlenecks
- Create documentation and enablement materials for stakeholders
- Act as bridge between marketing stakeholders and development team
AI-Powered Content Operations (10%)
- Implement AI-assisted workflows for content creation and optimization
- Leverage tools like ChatGPT, Claude, and other AI platforms to scale content production
- Build prompt libraries and best practices for AI-assisted content work
- Train marketing teams on effective AI tool usage
- Measure and report on AI impact on content velocity and quality
Requirements
Experience:
- 5+ years in content strategy, content operations, or digital marketing roles
- 3+ years hands-on SEO experience (both technical and content optimization)
- Experience with enterprise CMS platforms (Drupal strongly preferred)
- Proven track record of driving organic traffic growth through content optimization
- Experience working with cross-functional teams and managing stakeholders
Technical Skills:
- Strong understanding of SEO fundamentals (technical, on-page, content)
- Proficiency with SEO tools (Conductor, SEMrush, Ahrefs, Screaming Frog, etc.)
- Experience with analytics platforms (GA4, Adobe Analytics, etc.)
- Comfortable with HTML/CSS basics and understanding how CMS platforms work
- Familiarity with marketing automation platforms (Pardot/Salesforce a plus)
Content & Strategy:
- Excellent writing and editing skills
- Data-driven approach to content prioritization and decision-making
- Experience building content governance frameworks and processes
- Understanding of B2B SaaS marketing and buyer journeys
- Strong project management and organizational skills
AI & Innovation:
- Hands-on experience with AI tools (ChatGPT, Claude, Jasper, etc.)
- Comfortable experimenting with new technologies and workflows
- Ability to evangelize and train others on AI adoption
- Creative problem-solver who sees technology as an enabler
Preferred Qualifications
- Experience with Drupal content management and workflows
- Background in B2B technology marketing (SaaS, enterprise software)
- Familiarity with conversion rate optimization and A/B testing
- Experience with marketing tech stack (Salesforce, Pardot, Knotch, VWO)
- Understanding of accessibility standards (WCAG)
- Previous experience establishing new functions or processes from scratch
This role is essential for leveraging AI to enhance our marketing efforts, ensuring our organization stays innovative and competitive in the market.
We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.
Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!
Individuals seeking employment at Acquia are considered without regard to race, color, religion, caste, creed, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Whatever you answer will not be considered in the hiring process or thereafter.