M&T Bank is looking for a highly skilled Brand Designer with a passion for transforming financial services into captivating visual stories. M&T Bank is one of the nation's leading and most respected financial services institutions and we’re looking for a talented designer to join our in-house creative team and help bring our brand to life.
The Brand Designer works with the Brand Design Lead and Creative Director to implement the creative execution and optimization of brand elements and brand standards and ensures that all work adheres to the governance framework that we scale across all marketing and customer experience touchpoints. The Brand Designer is part of a team of designers, writers and other creative professionals that shape and deploy our brand elements and scale brand consistency across all work. You will develop creative for a range of channels, including print, digital, OOH, campaigns, template systems and toolkits, in-branch elements and experiences and brand activations to name a few.
If you thrive in a fast-paced corporate environment and are ready to take ownership of a major brand's visual integrity, we want to hear from you.
The Brand Designer role is part of the Brand, Sponsorships and Creative Strategy team aligned to the Office of the Customer at M&T Bank and will report to the Creative Director.
Brand creative team mission:
The brand creative team’s mission is to develop a best-in-class brand and brand experience, upholding our brand standards to drive creative excellence across all brand touchpoints; media, messaging, experiences, products and markets, all while keeping the customer at the core of everything we do.
How do we do this:
As the “creative center of excellence” for all things brand, we create and manage our brand assets, create consistent brand experiences and educate and collaborate with internal and external partners.
Bachelor's Degree in graphic design, graphic communications, or related field
3 years of marketing and/or design experience
(Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
Minimum of 2 years of experience in consistently scaling brand elements and identity systems, while occasionally helping to develop, evolve and build the system.
Proven expertise in your craft with a strong portfolio showcasing a diverse range of design work, with a particular emphasis on corporate branding, visual identity systems, and complex information design.
Deep knowledge of all channels (e.g.: web, email, social, broadcast, video, print, outdoor, environmental, experiential, etc.)
Comfortable working with a wide range of stakeholders and personalities
Excellent written and verbal communication skills, with the ability to articulate design decisions and educate non-design stakeholders on brand best practices.
Exceptional creative problem-solving and creative presentation skills
Use evidence and strategy to inform your creative decisions.
Understanding of data visualization
Expert-level proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop), Adobe Express and Figma/Sketch.
Proficient with Microsoft Office (Outlook, Word, PowerPoint, Excel).
Education and Experience Preferred:
3 years of graphic design experience or copywriting experience and experience in a corporate or agency setting is a plus
Experience working in an agile environment and with agile project management tools (Jira and Confluence) is a plus
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $82,100.00 - $136,900.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.