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The Senior Analyst, Strategy & Insights plays a pivotal role in identifying, shaping, and advancing growth opportunities across the business. This role is responsible for translating complex consumer, market, and business data into clear, actionable strategies that expand brand relevance, increase market penetration, and unlock revenue potential. Operating at the intersection of consumer insights, market intelligence, and business strategy, the Senior Analyst partners cross-functionally to inform and influence brand-led growth initiatives across categories, channels, and audiences. This role requires a strong balance of analytical rigor and strategic thinking, with the ability to frame opportunities, build business cases, and guide decision-making at both brand and enterprise levels.
What You'll Do:
Identify, size, and prioritize growth opportunities across culture, categories, consumers, channels, and business models
Synthesize consumer, market, competitive and internal performance data to uncover whitespace opportunities and define strategic implications
Build clear, insight-led narratives that translate analysis into strategic choices and business impact that influence brand and commercial decisions
Support development of business cases and strategic roadmaps to enable decision-making and execution
Evaluate brand stretch potential across new and existing categories and adjacencies
Develop fact based strategic perspectives on category entry and expansion plans including: market/competitive dynamics, size of prize, consumer demand, competitive dynamics, winning archetypes, positioning and growth ambition
Assess key risks (e.g. brand dilution, cannibalization, operational complexity) and define mitigation strategies
Contribute to the development of long-term category strategies aligned with brand positioning
Support cross-functional alignment and implementation of growth strategies, aligning stakeholders across brand and commercial teams
Lead ongoing analysis of the competitive landscape, including key players, disruptors, and emerging business models
Identify and synthesize cultural, consumer, and industry trends to inform strategic direction
Deliver forward looking market and competitive intelligence to inform leadership decision-making
Leverage qualitative and quantitative research (e.g., consumer studies, digital signals, trend data) to provide a holistic view of market dynamics
Utilize alternative data sources (e.g., Google Trends, digital listening, web scraping) to generate timely and actionable insights for corporate strategic deliverables or consumer insights projects
What You'll Bring:
3–6+ years in strategy, insights, consulting, or related analytical role
Proven experience working with market data, consumer research, and business performance metrics
Experience contributing to strategic projects with tangible business impact
Master’s degree in Arts/Sciences (MA/MS) Master’s degree in Business, Strategy, Management, Economics, Finance or related field MBA or equivalent advanced degree preferred.
Advanced analytical capabilities: ability to structure complex, ambiguous problems
Insight generation: familiarity with modern insight tools and alternative data sources (e.g., digital analytics, trend platforms)
Insights synthesis: ability to integrate multiple data sources (consumer, market, competitive, internal) into cohesive narratives
Data-driven decision-making: ability to synthesize complex information into clear insights and strategic recommendations
Modeling and scenario planning: experience in financial modeling, scenario planning, and business case development. Ability to quantify opportunities (e.g., size of prize, ROI) and support investment decisions
Strong strategic thinking: the ability to connect insights to business implications and long-term value creation
Strong storytelling and presentation skills: the ability to translate analysis into clear, compelling strategic narratives
Collaborative mindset with experience working cross-functionally
Proactive ownership of workstreams, with a high level of accountability and attention to detail
What to Expect:
Prolonged periods sitting at a desk and working on a computer
Domestic None (0%) – No travel required
International None (0%) – No travel required
This position is not eligible for sponsorship.
Pay Range:$82,500---$117,100PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.Additional Compensation: This role is bonus eligible.Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:
Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
Education Assistance: Receive support for continued education including tuition reimbursement.
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.