Job Title – Solutions Marketing Senior Specialist – Power (Data Centers & Utilities)
Do you enjoy translating complex power technologies into clear, outcome‑driven customer value stories?
Do you want to help position Baker Hughes as a trusted partner for data centers, utilities, and the future of power?
Join our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
Fuel your passion
As a Solutions Marketing Senior Specialist – Power, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience. You will support Baker Hughes’ Industrial Expansion & Adjacencies strategy by shaping and activating solution‑level marketing for Power Solutions—initially focused on high‑growth end markets such as data centers and utilities.
You will translate Baker Hughes’ power technologies, services, digital capabilities, and new commercial models into compelling, customer‑centric narratives that enable commercial execution and strengthen brand positioning. Operating within an enterprise‑wide integrated solutions framework, you will ensure Power Solutions are consistently differentiated, aligned to the Baker Hughes brand narrative, and positioned as enablers of flexible, reliable, dispatchable, and sustainable power systems.
In this role, you will be:
Developing solution‑level value propositions for Power Solutions across data centers, utilities, and adjacent markets
Translating technical capabilities into outcome‑driven, customer‑focused narratives
Aligning Power Solutions messaging with enterprise solutions strategy and the Baker Hughes brand narrative
Creating sales‑ready enablement tools that support consultative, solution‑oriented conversations
Collaborating across product, engineering, digital, commercial, and marketing teams to ensure accuracy and credibility
Supporting regional and market adaptation of Power Solutions messaging across customer segments
Strengthening Baker Hughes’ position as a trusted partner in the evolving power landscape
As a Solutions Marketing Senior Specialist – Power, you will be responsible for:
Power Solutions Execution & Positioning
Developing and maintain solution‑level value propositions for Power Solutions serving data centers, utilities, and other industrial markets.
Translating technologies, services, and digital enablers into narratives focused on dispatchable, flexible, reliable, and sustainable power.
Positioning Power Solutions as integrated system enablers—not standalone products.
Alignment to Enterprise Solutions Strategy
Executing Power Solutions marketing in alignment with enterprise integrated solutions frameworks and priorities.
Ensuring Power messaging reinforces broader Industrial, Digital, and New Energy narratives.
Providing market insight to inform ongoing solutions strategy refinement.
Buyer & Use‑Case Focused Messaging
Developing messaging tailored to key personas including C‑suite, project developers, engineering, operations, sustainability leaders, channel partners, and commercial decision makers.
Framing Power offerings around customer use cases and buying scenarios to simplify decision‑making.
Supporting consistent messaging across the customer lifecycle—from evaluation to long‑term value realization.
Go‑to‑Market & Sales Enablement
Creating sales‑ready enablement assets such as solution briefs, use cases, pitch narratives, and competitive positioning.
Enabling sales teams to lead consultative, solution‑oriented conversations rather than product‑led discussions.
Supporting regional adaptation of Power Solutions messaging in collaboration with commercial and regional marketing teams, as well as other Solutions Marketing specialists for interconnected solutions (e.g., geothermal).
Cross‑Functional Collaboration
Partnering with Industrial Expansion & Adjacencies workstreams, product management, engineering, services, digital, and commercial teams to ensure messaging accuracy and credibility.
Acting as a bridge between technical experts and market‑facing teams, translating insights into actionable content.
Collaborating with other Solutions Marketing specialists to ensure consistency across Industrial Expansion & Adjacencies positioning.
Working with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate campaigns and ensure cohesive storytelling.
To be successful in this role you will:
Have 6–8+ years of experience in integrated solutions marketing or B2B marketing roles, ideally within industrial, energy, utilities, or public sector environments.
Have bring proven experience supporting complex product, service, or solutions launches.
Have strong understanding of industrial markets, especially power generation and power infrastructure.
Have demonstrate the ability to translate technical content into compelling, customer‑centric value narratives.
Have experience working in global, matrixed organizations.
Have be able to connect the dots across multiple stakeholders and act as a strategic integrator.
Key Skills & Competencies
Solutions marketing strategy and execution
Commercialization and launch excellence
Portfolio prioritization and operational rigor
Excellence inwritten and verbal communication
Ability to influence stakeholders across a matrixed organization
Ability to balance governance with hands‑on delivery
Continuous improvement mindset and innovative thinking
Strong understanding of the marketing matrix across the customer journey
Commitment to leveraging AI tools in day‑to‑day tasks
Work in a way that works for you
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.
Working with us
At Baker Hughes, our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.
Working for you
When you join Baker Hughes, you can expect:
Contemporary work‑life balance policies and wellbeing programs
Comprehensive private medical care
Life insurance and disability coverage
Tailored financial programs
Education assistance
Generous parental leave
Mental health resources
Dependent care support
Additional voluntary benefits
Candidates for this role (office-based/ hybrid/ remote) must be located in or near the locations displayed above. The pay range/scale displayed above represents Baker Hughes’ good faith estimate of the minimum and maximum for this position at the time of this posting and applies to the possible locations for this position. Baker Hughes will issue a non-bias competitive offer; the salary range posted for this position reflects the projected hiring range for new hires, full-time salaries in some U.S. locations, not including equity or benefits. Where an applicant will ultimately fall within the pay range/scale depends on a variety of factors, including, for example, geographic work location, skillset, qualifications, internal pay alignment, level of experience, and demonstrated performance over time. Please keep in mind that the range stated above is the full base salary range for the role and does not include other forms of compensation. Your recruiter can share more about the pay range for this position during the hiring process.
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm