SEO Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

We are seeking a highly skilled SEO Manager to lead end-to-end search strategy and execution across our core digital experiences. This role is responsible for driving measurable improvements in visibility, engagement, and conversions through traditional search, AI-led search, and emerging LLM-driven experiences. The ideal candidate brings strong SEO fundamentals, solid technical understanding, and demonstrated impact in delivering performance outcomes. This position requires close partnership with cross-functional teams to advance search authority, enhance content discoverability, and contribute to scalable, data-driven SEO programs.

Responsibilities

• Develop and execute comprehensive SEO strategies that improve rankings, traffic quality, and organic conversion performance across high-value web surfaces
• Lead optimization across traditional SEO, Answer Engine Optimization (AEO), and LLM-driven search to ensure content is discoverable, accurate, and aligned to intent
• Conduct ongoing keyword research, competitive analysis, and SERP/LLM landscape evaluations to identify growth opportunities across all funnel stages
• Manage end-to-end content optimization including briefs, metadata, internal linking, structured data, schema, FAQs, and SERP feature targeting
• Partner with Product, Engineering, Content, SEM, Social, and Campaign teams to ensure coordinated execution and alignment to business priorities
• Analyze performance using dashboards and analytics tools; translate data into clear, actionable insights that guide decision-making
• Drive a test-and-learn culture focused on experimentation, iteration, and continuous improvement
• Monitor algorithm updates, AI-search developments, and industry trends to inform forward-looking strategies and mitigate risk
• Build and scale SEO programs through repeatable processes, templates, and operating frameworks that enhance efficiency and consistency
• Lead roadmap planning, prioritization, and risk assessment for organic growth initiatives, ensuring alignment with business goals and agility during pivots or strategy shifts

Qualifications

• 5–7+ years of hands-on SEO experience in an enterprise or high-growth environment
• Strong understanding of core SEO fundamentals including on-page optimization, content structure, information architecture, and foundational technical SEO
• Familiarity with AI search, AEO, and LLM-driven search behaviors across platforms such as ChatGPT, Gemini, Perplexity, Bing AI, and Claude
• Demonstrated track record of delivering measurable improvements in rankings, traffic quality, engagement, and conversions
• Experience working in highly cross-functional environments with Product and Marketing teams
• Proficiency with major SEO and analytics tools including Google Search Console, GA4/Looker, Screaming Frog, SEMRush/Ahrefs, and related systems
• Strong analytical and communication skills with the ability to translate complex insights into clear business recommendations
• Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments with shifting priorities
• Ability to manage prioritization, assess risks, balance trade-offs, and maintain clarity during business pivots

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.