Sr. Product Manager – Dealership Operations
We are seeking a forward-thinking and technically fluent Senior Product Manager to lead the Used Acquisition CRM, Service CRM, and the development of a new Sales CRM that supports deal desking and full asset lifecycle visibility. In this role, you will connect three key departments to streamline approvals, improve lead sharing, and enable a complete 360-degree customer view. You will own the product roadmap and execution for our Dealership Operations applications, built on Salesforce Automotive Cloud and enhanced by AI-powered automation. The ideal candidate brings a strong understanding of dealership workflows along with hands-on experience implementing intelligent automation to deliver seamless digital experiences for internal stakeholders.
Key Responsibilities:
Product Vision & Strategy
Define and drive a strategic roadmap for dealership operations including used acquisition, service, sales, and AI-powered experiences that increase efficiency, productivity, and reduces manual processes.
Champion the adoption of AI and automation technologies, including virtual agents, intelligent routing, knowledge surfacing, and predictive capabilities.
Stakeholder & Cross-Functional Collaboration
Serve as the primary liaison between business teams and technical teams (Engineering, AI/ML, Salesforce Admins, UX).
Gather and prioritize requirements from both internal staff and external customer journeys to define business use cases and opportunities for process optimization.
AI Agent Development & Optimization
Lead the design and continuous tuning of AI agents and chatbots.
Define decision trees, fallback strategies, NLP training datasets, and performance KPIs (e.g., containment rate, deflection rate, handoff accuracy).
Ensure seamless integration between virtual agents and live agent handoffs.
Salesforce
Own new feature development and enhancements to Salesforce Automotive Cloud including a new Sales CRM, Used Acquisition CRM, Service CRM, and Customer 360.
Design workflows that embed AI recommendations, predictions, or automation into intuitive user experiences that enhance productivity and decision-making.
Collaborate with Salesforce developers and admins to extend platform capabilities and ensure a robust, scalable support infrastructure.
Agile Execution & Delivery
Build and maintain a well-prioritized product backlog with epics, user stories, and acceptance criteria.
Lead backlog grooming and UAT sessions with engineering teams and users.
Manage release milestones, plan and lead successful product launches.
Work within an Agile framework to deliver incremental value and adapt to user feedback.
Data-Driven Optimization
Leverage real-time analytics and sales funnel insights to optimize lead routing and deal desking workflows.
Use data to inform product roadmap decisions and drive platform enhancements to reduce friction and accelerate deal cycles.
Qualifications:
Required:
6+ years of Product Management experience serving internal stakeholders.
Proficient with workflow management and automation tools.
Proven experience owning and delivering AI agents within CRMs and real-time messaging tools.
Strong Agile delivery skills and experience writing user-facing requirements.
Preferred:
Experience with automotive or recreational vehicle dealerships a plus.
Working knowledge of NLP/ML principles to evaluate use cases, shape intelligent features, and collaborate effectively with data science and engineering teams.
Experience with Salesforce Automotive Cloud, Service Cloud, and Agentforce.
Ability to travel up to 10
Pay Range:
$113,500.00-$165,600.00 AnnualIn addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.