Senior Manager, Next Best Action

What is the opportunity?

Do you classify yourself as a subject matter expert in the areas of business analytics, consumer behavior, direct marketing, and machine-learning data tools?  Do you possess strong business acumen and a proven track record of execution in a dynamic environment?  If so we want to hear from you.

RBC is recruiting for a Senior Manager, Next Best Action (NBA).  In this exciting role you will be a part of a Pod that will be responsible for the application of advanced analytics using “big data” to drive in-market test and learn strategies as part of RBC’s new “Next Best Action” capability: targeted, optimized offers to acquire, grow, and retain our clients.

Working with our Canadian Banking Partners, as well as key third parties, you will leverage powerful machine learning techniques and predictive models from within the Marketing Science department and run a dynamic test and learn environment – with the ultimate goal of realizing incremental revenue growth across all client segments and products.

What will you do?

• Drive, design and help execute a rapid in-market ‘Test and Learn’ to acquire, grow, and retain our clients using all available data sources including but not limited to RBC’s data warehouse, proprietary research studies and third party external data sources
• Work with product partners and the NBA Pod in to deliver, evaluate, and improve daily targeting in order to identify the right product, offer, and channel for our clients in near-real time
• Recommend strategies leveraging an analytical approach to deliver objectives and achieve results across acquisition, growth and retention KPIs
• Transform and optimize marketing process and spend to shape the future of RBC marketing capabilities
• Develop dashboards and provide transparency of results (e.g., daily monitoring) and communicate effectively to all levels and partners
• Execute deep dive analytics for areas within the dashboard or daily results relative to plan, forecast or targets to support the delivery of client insights.
• Support the “story-telling” to ensure insights are delivered in a meaningful and relevant manner to business partners
• Enable opportunity sizing and audience profiling (clients and prospects) and translate business requirements into actionable and consumable marketing tactics and insights while ensuring campaign requirements accurately match the design and build with quality assurance

What do you need to succeed?

Must-have

• Proven 5+ years of experience in analytical database marketing, business analytics, big data or related marketing analytics role
• Superior and proven experience in the application of experimental design and statistical analysis of results coupled with strong understanding of technical skills in Python, SAS, SQL, Hadoop, or Teradata 
• Excellent analytical skills - ability to creatively problem solve real world business problems and communicate complex analytical solutions in user friendly language.
• Bias for action leading design against tight timelines and in a fast-paced, dynamic and changing environment
• Excellent interpersonal and interaction skills to include communications, presentation and conflict resolution skills
• Demonstrated/proven ability to drive change and continuously reinvent

Nice-to-have

• Experience in financial services industry with broad understanding of marketing, product management, sales, finance, pricing and risk management is preferred
• Experience with agile ways of working
• Master’s degree in quantitative discipline

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, and stock where applicable
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Access to a variety of job opportunities across business and geographies

Job Skills

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-03-192026-04-03

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.