About the role:
As Senior Manager, CRM Orchestration & Governance, you will sit at the center of McAfee’s CRM Center of Excellence, setting the standards and frameworks that enable high-quality, scalable lifecycle marketing. You will partner closely with Retention & Engagement leaders, Marketing Operations, Data & Analytics, Product, and Engineering to ensure journeys are technically sound, data-driven, and governed with consistency.
You will define how audiences are segmented, how journeys are triggered, how channels are orchestrated, and how governance models balance speed with control. While Marketing Operations executes campaigns, you will own the strategic orchestration logic, rules, and operating model that power those executions.
Owning the CRM orchestration and governance strategy across email, push, PC notifications, SMS, and emerging channels
Defining standards for segmentation, triggers, frequency capping, suppression logic, and cross-channel coordination
Establishing governance frameworks for campaign intake, prioritization, approvals, QA, and change management
Partnering with Data & Analytics to ensure clean data inputs, attribute definitions, and scalable audience design
Leading CRM platform enablement, including journey architecture, automation patterns, and AI-driven decisioning readiness
Managing and mentoring CRM Orchestration & Governance team members
Driving operational rigor through documentation, playbooks, and performance monitoring
About you:
You are a systems thinker who loves building structure without slowing teams down. You are equally comfortable talking strategy with senior leaders and diving into the mechanics of how journeys and data actually work.
8-12 years of experience in CRM, lifecycle marketing, or marketing technology, with deep orchestration expertise
Hands-on experience with enterprise CRM or marketing automation platforms (Braze a plus)
Strong understanding of segmentation, data models, event-based triggers, and cross-channel lifecycle design
Proven experience building governance models that scale across teams and regions
Exceptional cross-functional communication skills and executive presence
A passion for operational excellence, documentation, and repeatable frameworks
#LI-Hybrid
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