Job Description:
What will you do?
Integrated Media Strategy and Planning
- Develop effective and award‑winning integrated media strategies and plans by understanding client ambitions, brand purpose & positioning, challenges, target audiences, industry dynamics, and cultural context;
- Lead (or co‑lead with the Integrated Media Strategy Director) the strategic thinking, holistic planning, and development/execution of media ideas;
- Assess client briefings and translate them into clear, strategic, and actionable integrated media plans;
- Translate insights into ideas and actions, guide specialists, oversee execution, and ensure robust measurement;
- Evaluate plans and briefings for effectiveness and confidently present integrated media plans to clients;
- Collaborate with internal and external stakeholders to ensure flawless implementation;
- Take ownership (independent or shared) of client management related to integrated media strategy, planning, and evaluation;
- Oversee campaign process management and understand all client‑specific details;
- Support new business and pitch processes across media, data‑driven, and branded content initiatives.
Strategic Thinking & Leadership
- Demonstrate strong knowledge of client brands, brand value, consumer insights, and motivations;
- Translate measurable business objectives into integrated media communication goals;
- Develop strategies and tactics across all media disciplines;
- Evaluate media opportunities and provide sound, insight‑driven recommendations;
- Identify business development opportunities within existing clients and prospects.
Client & Internal Relationships
- Act as the primary contact for integrated media strategy and planning for key clients;
- Build trusted relationships by delivering innovative and ambitious integrated media plans that create business value;
- Ensure timely briefings for specialists and alignment of all output with client expectations;
- Play a key role in pitches with market‑leading, insight‑driven responses.
What do we expect from you?
- Strong understanding of the media landscape and multiple channels in both brand building and performance marketing;
- Strong strategic thinking with the ability to craft innovative integrated media solutions;
- Analytical skills and familiarity with analytical tools;
- High level of numeracy and literacy;
- Strong command of English;
- Crucially: significant digital media experience is essential.
Additionally, you bring:
- 3-5+ years of experience in a similar or commercial role (agency or client side);
- Experience advising complex (international) clients in a digital context;
- Strong communication and presentation skills;
- A passion for media and consumer behaviour.
What does dentsu offer?
- Plenty of space for fun;
- Room for initiative and personal development;
- Enthusiastic colleagues and a positive working environment;
- An international environment with a strong knowledge network;
- Collaboration with top industry specialists;
- The chance to work for leading and well‑known brands;
- A competitive salary and strong secondary benefits.
At dentsu, we strive for a safe workplace with equal opportunities for everyone. We encourage applications from diverse backgrounds. Even if you don’t meet every single requirement, we still encourage you to apply — this is a wishlist, not a checklist.
Want to wrap up 2025 on a high and jump into a new adventure in 2026? Then this is your chance
#LI-CK1
Location:
Brussels
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent