Senior Graphic Designer

As a Senior Graphic Designer at Flo, you lead the creation of emotionally compelling, brand-consistent visuals that power user acquisition. You work across channels to transform complex information into accessible and visually engaging formats, actively shaping Flo’s acquisition pipeline and visual identity.

Responsibilities/tasks

• Design visually compelling static and animated graphics across marketing campaigns, product experiences, and medical education.
• Collaborate with cross-functional teams (UA, product, content, medical, social) to conceptualize and execute visual assets that drive engagement and understanding.
• Translate complex health and scientific topics into easy-to-digest illustrations and infographics.
• Utilize insights from user research, experimentation (e.g., A/B testing), and analytics to refine design outputs for effectiveness.
• Mentor junior designers and freelancers, providing guidance on quality, process, and visual storytelling.
• Ensure that all creative output aligns with accessibility standards and inclusive design principles.
• Stay up to date with design trends, tools (including AI), and innovation relevant to health communication.

• Present creative concepts clearly to stakeholders, incorporating feedback while maintaining strong design rationale.
• Produce basic to mid level animations / video edits to compliment static concept production (a plus)

Key results/objectives

• Elevate the quality, clarity, and brand consistency of visual design across marketing.
• Improve user comprehension and engagement through effective storytelling and design craft.
• Support cross-functional teams with design solutions that influence campaign outcomes and product metrics.

Qualifications

Basic Qualifications:

• 5+ years of experience in graphic design, with significant experience in digital or app-based contexts.
• Advanced proficiency in Figma, Adobe Illustrator, and Photoshop; working knowledge of After Effects.
•  Strong portfolio demonstrating visually engaging designs across channels (ads, app, social).
• Understanding of design for impact — from A/B tested assets to inclusive UI/UX visuals.
• Experience collaborating with content, product, and growth teams in a high-velocity environment.
• Excellent English communication and storytelling skills, both visual and verbal.

• Attention to detail and ability to manage multiple design tasks in parallel.

Preferred Qualifications:

• Experience mentoring or onboarding designers, setting visual quality standards.
• Background in health, education, or behavior-change-related design.
• Comfort working with AI-assisted creative tools (e.g., ChatGPT, Midjourney, Runway, Adobe Firefly).
• Familiarity with motion and video editing software (a plus)

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