Senior Director, Guided Advice

Guided Advice
The Senior Director of Guided Advice leads a high-performing team of Wealth Advisors who deliver episodic and comprehensive financial planning and investment advice through virtual channels to participants across the entire spectrum, from new entrants exploring their options to highly engaged individuals navigating complex financial decisions. This leader is responsible for hiring and developing talent, ensuring advisors are equipped to guide participants through TIAA's full range of products and services while maintaining the highest standards of regulatory compliance and fiduciary responsibility. As an integral member of the Guided Advice leadership team, the Senior Director collaborates across the enterprise to refine service delivery models and enhance the participant experience at every touchpoint.

Key Responsibilities and Duties

• Cultivate a collaborative, inclusive team environment that empowers Wealth Advisors to perform at their highest level while consistently delivering exceptional client outcomes across the virtual advice platform.
• Monitor client feedback, service quality metrics, and performance data to identify improvement opportunities and continuously elevate the virtual wealth management experience.
• Provide hands-on coaching and development to strengthen advisors' technical proficiency, client relationship management capabilities, and adherence to financial planning best practices.
• Establish and communicate ambitious performance goals aligned with enterprise priorities, including specific targets for client retention, asset growth, advice implementation rates, and client satisfaction metrics.
• Drive accountability for measurable results through regular performance monitoring, data-driven insights, and proactive intervention strategies that enable the team to meet and exceed operational objectives.
• Champion comprehensive cross-training initiatives that build advisor expertise in advice delivery methodologies, implementation strategies, retention techniques, and client experience enhancement.
• Partner with enterprise stakeholders to ensure advisors have access to robust training programs, tools, and resources necessary to serve participants across varying levels of complexity and need.
• Embed a client-first service philosophy throughout the team, ensuring every virtual interaction reflects empathy, technical expertise, and genuine dedication to participant financial wellbeing.
• Navigate the complexities of dual broker-dealer and RIA registration requirements while maintaining the highest standards of compliance, fiduciary responsibility, and regulatory adherence.
• Model leadership presence and strategic business acumen that inspires team performance through balanced accountability, recognition, and supportive guidance.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

FINRA Registrations

• SRC Indicator: Series 7; Series 63; Series 65; Series 66; Series 24

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
9PL

Required:

• 5+ years financial services experience.
• Series 7, 63, 65 (or 66), and 24 completed within 120 days of start date.

Preferred:

• 7+ years financial services experience.
• Series 7, 63, 65 (or 66), and 24 completed.

Related Skills

Client Financial Planning, Client Relationship Management, Consultative Communication, Due Diligence, Financial Markets, Market/Industry Dynamics, Practice Management Strategy, Retirement Planning Selling, Sales, TIAA Products/Services Acumen, Wealth Management

Anticipated Posting End Date:

2025-11-26

Base Pay Range: $144,000/yr - $190,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.

Privacy Notices

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