If you love shaping brand voice, elevating brands through copy and making purpose‑driven work land with precision, this role is for you.
We’re looking for a Senior Copywriter/Editor to join Canadian Tire’s In‑House Content & Creative team—a copy creative who brings editorial rigour, a sharp instinct for brand storytelling and a clear point of view on what great retail and ecommerce copy looks like.
Reporting to the Manager, Creative Copy & Content, this role will help define, refine and champion our tone of voice across brand campaigns and ecommerce experiences. You’ll partner closely with writers, designers, marketers and channel teams to make every word clear, consistent, compelling and unmistakably on brand. Just as important, you’ll communicate with confidence—turning editorial decisions into crisp, constructive direction that moves the work forward. And because you’re also a strong copywriter, you know when a line hits and fits—whether you wrote it, curated it or smartly adapted it from AI.
This role blends hands‑on writing with editorial leadership and governance—perfect for someone who obsesses over details, understands how brand systems scale and can guide work from brief to final execution without sacrificing speed.
What You Will Do:
Act as a brand steward for Canadian Tire’s Tone of Voice ensuring consistency, clarity, and quality across all touchpoints
Embrace AI‑enabled tools as part of a modern, efficient editorial workflow.
Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads.
Assist in daily copy governance, juggling a schedule that includes over a 100 assets per week
Become proficient with CT’s style guides, editorial frameworks and best practices
Write, edit and refine ecommerce copy, including emails, web pages and ads, balancing brand storytelling with conversion best practices
Partner with copywriters and creative teams to strengthen ideas, elevate writing and maintain editorial excellence
Provide clear, constructive editorial feedback that helps teams grow while protecting brand standards
Confidently present editorial recommendations and brand rationale to stakeholders
Experience:
7+ years of demonstrative experience as a senior retail/brand copywriter and editor in an agency or in‑house creative environment with experience in managing a portfolio and mentoring junior copywriters
Excellent communication and presentation skills—you can clearly explain editorial decisions and brand rationale
Deep experience editing brand‑led campaign work and ecommerce/retail copy
A proven ability to steward and apply brand tone of voice across multiple channels
An exceptional editorial eye, with mastery of grammar, style and narrative flow
Strong understanding of how copy functions in digital, ecommerce and OMNI‑channel environments
Confidence managing multiple workstreams and priorities without sacrificing quality
A collaborative, solutions‑oriented mindset and comfort working in a fast‑paced environment
Up‑to‑date knowledge of digital content trends and platforms, including social and commerce ecosystems
#LI-CD1
We’re always looking for great talent! In addition to competitive pay, we offer:
Broadband Salary Range: 53,000– 88,000.
Our typical hiring range is between 53,000and 70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.