Senior Analyst, Loyalty Rewards Brand & Creative

Job Description

The GM Loyalty team is seeking a Senior Analyst to support creative strategies, consistent messaging, and engaging experiences that build customer loyalty and drive GM Rewards program participation. This role focuses on executing marketing initiatives across multiple channels—including CRM, retail, website, media, and experiential—while collaborating closely with internal teams and agency partners.

The ideal candidate is detail-oriented, proactive, and thrives in a fast-paced environment. They will manage day-to-day campaign execution, maintain program documentation, and contribute to creative development that aligns with GM Rewards objectives.

Key Responsibilities

Brand & Campaign Management

• Showcase brand ownership by ensuring that the brand integrity is maintained throughout our channels and the greater GM enterprise.
• Manage day-to-day elements of the GM Rewards integrated marketing campaigns (email streams, statements, SMS, media support, website content, etc.).
• Support creative execution for retail offers and ensure consistency across channels.
• Review and route creative assets for approvals with agencies and internal teams.
• Foster strong partnerships with internal and external partners to gather requirements, communicate progress, and ensure alignment with business objectives.

Strategic Messaging & Activation Planning

• Formulate the creative strategy for new vehicle sales and new Member campaigns.
• Collaborate on audience messaging architecture and ensure alignment with program goals.
• Ensure creative and consistent use of messages while providing ongoing marketing and communication feedback.
• Break down broad challenges into prioritized initiatives, using structured problem solving and data-driven reasoning to move concepts into creative execution.
• Align with analytics and the business lead to validate insights through a test and learn approach, ensuring tactics are continually optimized based on results.

Soft Skills

• Excellent communication skills and ability to translate performance findings into compelling business narratives.
• Demonstrates urgency, focus, and accountability for outcomes.
• Comfortable challenging assumptions and proposing new approaches.
• Model inclusive, collaborative behaviors that support cross-team problem solving.
• Deep understanding of Member needs, behaviors, and lifecycle pain points.

Skills & Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field (or equivalent experience)
• 5+ years of marketing, advertising, or CRM experience
• Strong understanding of data-driven marketing programs and cross-channel platforms
• Ability to manage multiple projects under tight deadlines with attention to detail
• Excellent communication and collaboration skills
• Experience in loyalty programs, retail programs, credit cards, e-commerce, or automotive preferred

#LI-HP2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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