Job Description:
Role Title: Senior Analyst, Campaign Operations (L08)
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose: As campaign operations analyst you will be part of the growth organization within synchrony financial, India and is responsible for executing marketing campaigns for synchrony financial clients within the performance marketing COE. In this role one will build campaign data files based on marketing criteria, segmentation and target populations on behalf of SYF clients. This role will be responsible for building automated/manual diagrams within our SAS campaign execution tool and ensuring that all campaigns are executing in an accurate and compliant manner.
Key Responsibilities:
Perform the campaign execution process by adhering to compliance policies and maintain the key performance indicators i.e., accuracy and timelines at 100%
Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
Review the data within the portfolio to identify the patterns of campaign and provide insights to leaders
Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
Drive continual optimization of marketing campaigns.
]Required Skills/Knowledge:
Bachelor’s degree in any discipline or in lieu of a degree 2 years of experience in financial domain campaign operations
Good knowledge of SQL, Unix and Excel.
Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business
Desired Skills/Knowledge:
Understanding of US credit card or retail business
Exposure to Marketing and retail concepts
Exposure to Marketing databases
Knowledge of SAS,Python
Eligibility Criteria:
Bachelor’s degree in any discipline or in lieu of a degree 2 years of experience in financial domain campaign operations
Work Timings: 2PM – 11PM IST
This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying.
Inform your Manager or HRM before applying for any role on Workday
Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (First Formal/Final Formal, PIP)
L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are eligible.
L8 Employees who have completed 18 months in the organization and 12 months in current role and level are eligible.
L4+ Employees can apply.
Grade/Level: L08
Job Family Group:
Marketing