Regional Marketing & Communications Manager

Join a team that shares your calling 

At MultiCare, you’re more than just a job title — you’re part of a team built on trust that cares for each other, our patients and our communities. Belonging here means living our mission and values every day. If your purpose and passions align with ours, you’ll find a place to grow, do meaningful work and build a career you love in a community that feels like home. 

FTE: 1.0, Shift: Day, Schedule: Monday-Friday

While most shifts are during standard hours, team members should be open to occasional evening or weekend work to support special events.

This role is onsite in Yakima, WA.

Position Summary

The Marketing & Comm Mgr Regional at MultiCare plays a key role in our hybrid operating model. This position is regionally focused and matrixed to support both local business units and system level strategies, working in close partnership with system marketing, communications, and shared services teams.

In this role, you will collaborate with regional leaders, strategic planning partners, and system marketing and communications teams to develop data driven strategies that drive program growth, consumer engagement, and loyalty across multiple channels. You will lead the planning, execution, and measurement of integrated marketing and communications efforts that align with enterprise priorities while addressing regional market needs.

You will serve as a communications subject matter expert, helping shape clear, compelling messages that promote MultiCare with media, stakeholders, and the communities we serve. This includes coordinating messaging across business units, supporting long term communication planning, and contributing to executive level communications that strengthen our reputation and public presence.

Responsibilities:

• Work in close partnership with regional business unit leaders and system marketing and communications teams to develop and implement integrated marketing and communications strategies aligned with system priorities, regional goals, and return on investment.
• Lead the development of regionally informed marketing and communications plans that surface local market needs and priorities, leveraging enterprise systems and resources to deliver targeted, scalable programs aligned with organizational strategy.
• Present plans, insights, and recommendations to regional and system leadership, ensuring clarity, alignment, and operational readiness across teams.
• Partner with analytics teams to design research plans and leverage primary, syndicated, and secondary data to inform strategy and decision making.
• Oversee the development of marketing and communications materials, collaborating with internal teams and external agencies to ensure consistency with brand, messaging, and strategic goals.
• Develop and execute comprehensive communication plans across owned, earned, and paid channels, managing complex projects that support key initiatives and strengthen stakeholder relationships.
• Coordinate closely with corporate parent services and shared teams to ensure regional efforts align with system wide campaigns, governance, and best practices.
• This is an AI-enabled role. You are expected to use approved tools—such as Microsoft Copilot—where appropriate to support research, drafting, analysis, planning, and workflow efficiency. All AI assisted work must be human reviewed, edited, and approved prior to use to ensure accuracy, quality, brand alignment, and compliance with MultiCare standards.

Requirements:

• Bachelor’s degree in Business, Marketing, Communications or related field
• Six (6) years of experience working in a marketing, communications, public relations, or strategy department
• Health care marketing or communications experience preferred

About Yakima Memorial Hospital 

MultiCare Yakima Memorial Hospital has served the Yakima Valley since 1950. This 226-bed, not-for-profit hospital features a multispecialty team across 20+ primary and specialty care locations, providing cardiac care, cancer care, pediatric trauma care, hospice and advanced care for children with special health needs. Clinicians here care for a diverse patient population and make a meaningful impact in a collaborative, supportive environment where teams are valued and patients are grateful. 

 

About the Yakima Community 

Yakima enjoys 300 days of sunshine a year and a valley setting surrounded by desert hills and mountains. The area offers endless outdoor activities, from hiking, mountain biking and fishing to skiing, rafting and camping. Residents also enjoy rivers, lakes and scenic trails just minutes from home, along with a lower cost of living and a welcoming community — perfect for those who love an active outdoor lifestyle. 

 

Why MultiCare? 

 

Rooted in the local community 

Partnering with patients, families and neighbors across the Pacific Northwest for more than 140 years. 

 

Growth and education 

Competitive tuition assistance, award-winning residencies, fellowships and career development to invest in you. 

 

Well-being and support 

Generous PTO, Code Lavender and Employee Assistance Programs to help you maintain balance and feel cared in your work and life. 

 

Living our values 

Respect, integrity, kindness and collaboration guide how we care for patients, communities and each other. 

 

Belonging for all 

Resource Groups and outreach programs help ensure every team member feels safe, seen, heard and valued. 

 

Pacific Northwest lifestyle 

Work and live where natural beauty, adventure and strong community connections are part of everyday life. 

Pay and Benefit Expectations

We provide a comprehensive benefits package, including competitive salary, medical, dental and retirement benefits and paid time off. As required by various pay transparency laws, we share a competitive range of compensation for candidates hired into each position. The pay scale is $85,404.80 - $122,928.00 USD. However, pay is influenced by factors specific to applicants, including but not limited to: skill set, level of experience, and certification(s) and/or education. If this position is associated with a union contract, pay will be reflective of the appropriate step on the pay scale to which the applicant’s years of experience align.

Associated benefit information can be viewed here.