Programmatic Yield Manager

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Summary

  

The Programmatic Yield Manager (CNN) will play a pivotal role in contributing to CNN’s programmatic revenue growth across both display & video, leveraging pricing and inventory to influence business strategies to maximize opportunities. The ideal candidate will be a dynamic self-starter with excellent communication and problem-solving skills, the ability to think strategically while remaining detail oriented, brings simplicity to complex issues, and has a passion for working in a fast-paced and rewarding environment. In this cross functional role, the Programmatic Yield Manager will work closely with Ad Sales, Inventory/Planning, Ad Technology/Operations and other external vendors to ensure targets are being met and risks are known at the time of impact. The candidate will have a background in display/video advertising environments, and familiarity with programmatic marketplaces and auction dynamics. 

  

Responsibilities

• Oversee day-to-day programmatic monetization of CNN’s display and video assets, with key focus on inventory utilization, yield management, and revenue pacing 

• Liaise with multiple business areas (Ad Tech, Ad Operations, Finance, Ad Sales, Accounting) to define best practices, priorities and needs to optimize programmatic channels—present actionable recommendations and strategic proposals for full transparency 

• Responsible for reporting and tracking of revenue across programmatic display/video deals and vendors 

• Acts as a point of escalation and diagnostics for internal and external parties 

• Manage relationships with external vendors and ad-tech partners from on-boarding through to activation 

• Keep up to date on industry trends and make tactical recommendations to maintain our company's reputation as a thought leader in the digital space. 

• Proven ability to problem solve, troubleshoot, and execute on deliverables with a focus on achieving operational excellence and driving programmatic revenue 

  

Requirements 

• 3-5 years of professional experience in digital advertising; prior roles in yield management, ad operations, or programmatic strategy strongly preferred

• Demonstrated experience with display and video ad serving platforms; familiarity with Google Ad Manager (GAM) and FreeWheel preferred

• Experience working with SSPs/DSPs, and programmatic marketplaces, with a deep understanding of auction mechanics, pricing methodologies, and deal configuration/troubleshooting.

• Deep familiarity and proficiency in Microsoft Office, with particular emphasis on Microsoft Excel

How We Get Things Done…

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Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

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In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $82,810.00 - $153,790.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.