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Job Title: Product Manager / Senior Product Manager - Vaccines
Location: Bangkok, Thailand
About the role:
To develop strategic planning and implement a consistent and integrated marketing strategy for vaccines to meet established sales target with effective resource allocation to maximize the profit and deliver business objectives.
To execute strategies that effectively engage with and leverage relationships with key opinion leaders to drive product awareness, adoption, and advocacy.
To build and maintain strong relationships with influential healthcare professionals and experts in the field to ensure that our products are well-received and endorsed within the medical community, especially at medical associations, medical schools, hospitals and clinics.
To plan, coordinate, and organize various activities including initiatives that promote and support products. This involves organizing activities such as conferences, symposiums, training sessions, and other events to engage stakeholders, educate customers, and drive product adoption.
To develop branded materials in delivering clear messages to HCPs across omnichannel approach.
To develop point-of-care activation, ensuring impactful messaging across all touchpoints (OOH, digital, point-of-care, events, partnerships with hospitals and clinics).
To lead internal training for vaccines team to achieve brand objectives.
Successful execution of this role will be critical in ensuring effective financial management of product-related activities and maximizing ROI for the organization.
How you will contribute:
1. Strategic Planning, Analysis, and Objective Setting
Develop, drive, and implement robust plans with clear deliverables, timelines, and responsibilities in collaboration with a cross-functional team
To develop a plan aligned with global/ regional strategic guidance and fully reflect the dynamic healthcare and vaccines market environment.
To direct and perform all aspects of product promotion and key messages including the development of procedures, specification components, product positioning, marketing materials, and internal training aids.
Set metrics/KPIs for constant performance reviews in line with organization requirements and brand objectives.
Collaborate with cross-functional teams, including senior product manager, sales, medical affairs, and key account managers, to develop a comprehensive brand plan strategy and tactics.
Develop a comprehensive activities calendar aligned with the product strategy and marketing objectives.
Stay informed about industry trends, competitor activities, and regulatory changes that may impact KOL engagement efforts.
Propose, and allocate advertising with tracking the promotional (A&P) budget as well as synergize the company resources effectively.
2. Execution Excellence
Unleash medical unmet needs with flawless execution, innovation, and digital transformation
Obtain and localize global strategy and communication assets and create specific local promotional materials in line with local requirements.
To manage and communicate sales information and product changes both internally and externally. Also, to work with Medical Affairs to educate and train salespeople on disease, product knowledge, and competitor’s information, present brand strategies, campaigns, and key messages, and coordinate with the Training Manager to ensure they can deliver key messages to the right target customers and handle basic objections through sales certification.
To implement marketing activities that align with marketing strategy.
Provide KOLs with scientific and clinical information, training, and support to enhance their understanding and advocacy of our products.
Organize and maximize events at medical association and point-of-care to build brand advocacy and partnership projects.
Ensure compliance with relevant regulations and guidelines governing interactions with healthcare professionals and KOLs.
Develop and engage in KOLs for sake of business performance i.e., speakers’ development, knowledge and training through various initiative marketing activities
Join planning reviews “Business and territory plan and provide feedback to ensure consistency alignment.
Fully utilized regionally developed promotional materials and created locally specific materials in line with local requirements for all OCE channels.
3. Monitoring Performance
Assess market environment change and brand performance evaluation.
To monitor, analyze, and evaluate market trends, HCPs & consumer behavior, market research, competitor activity to identify market opportunities for the products/services.
To monitor and evaluate the success of activities through key performance indicators and metrics.
To monitor the effectiveness of all marketing activities to improve marketing strategy/plan.
To monitor, analyze, and evaluate product performance, sales volume, revenue, and customer feedback, to identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization.
Evaluate opportunities and risks and be able to trade off or provide alternative options.
4. Budget optimization
Plan and manage product-specific budgets in alignment with overall business goals, objectives, and timelines.
Monitor and track expenses related to product development, marketing campaigns, sales initiatives, and other activities.
Conduct financial analysis to identify cost-saving opportunities, efficiency improvements, and revenue-generating strategies.
Prepare regular budget reports, variance analyses, and financial forecasts to provide insights into senior management.
What you bring to Takeda:
EDUCATION, PROFESSIONAL QUALIFICATION, EXPERIENCE
Education
Bachelor’s degree (MBA is a plus)
Major
Experience
5 years of pharmaceutical industry commercial experience, including 1-3 years in product management, Vaccines background is preferrable.
Proven experience in product management, marketing, or event planning within the pharmaceutical or healthcare industry.
Proven experience in managing initiative projects within a marketing agency or similar environment
Experience in data-driven marketing, including segmentation, targeting, and personalization strategies
Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
Excellent communication and interpersonal skills, with the ability to collaborate with internal and external stakeholders.
Detail-oriented with a focus on delivering high-quality events and activities.
Knowledge of compliance requirements and regulations related to organizing activities in the pharmaceutical industry.
Ability to work effectively in a fast-paced environment and adapt to changing priorities.
Creative thinking and problem-solving skills to develop innovative activities that engage stakeholders and drive product awareness.
General Basic information
1. English language
Good command (written, spoken) and working knowledge.
The Common European Framework of Reference for Languages (CEFR) Level Intermediate B1
2. Computer
Microsoft Office – Word, Excel, PowerPoint
CRM / Marketing Automation Tools – Veeva CRM
3. Other; please identify
Travelling requirement:
Frequent travel 20% time within country and Asia Pacific region, with occasional travel to other international locations
Direct report to Business Unit Head and work close with Senior Product Manager
COMPETENCY REQUIRED:
Strategic planning & execution
Accountability
Initiative & creativity
Market and product knowledge
Agility
Digital and social media
Communication and presentation skills
Leadership
Analytical thinking
Cross-functional team collaboration
Customer focus
Action & result oriented
Time management
Problem solving and decision making
Self-awareness
Business acumen
Patience
Positive attitude and growth mindset
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
Empowering our people to shine:
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.