PR & Influencer Manager | Candy Crush Saga

In order to help drive further growth within the business, King is looking to hire an exceptional PR & Influencer Manager. This is role plays a key part within the PR team at King, with expanded focus on Influencer and earned-led storytelling. 

Your role within our Kingdom 

We are looking for a PR & Influencer Manager to shape and amplify the Candy Crush Saga brand through strategic storytelling, earned media, Influencer partnerships, and high-impact communication initiatives. This role is critical in driving cultural relevance, fostering organic conversations, and securing brand visibility through both PR and Influencer channels. With a strong blend of creativity and strategic thinking, the ideal candidate will have exceptional project management skills to lead cross-functional initiatives, ensuring seamless execution of integrated brand, comms, and Influencer campaigns. 

Your Responsibilities 

Influencer 

• Lead the talent & Influencer marketing strategy, identifying and activating talent who authentically champion the Candy Crush brand in the US. 

• Lead Influencer activations and collaborations across platforms (YouTube, TikTok, Instagram), seamlessly managing end to end from planning to execution 

• Manage and build solid relationships with our agency partner ensuring Influencer campaigns are executed seamlessly. 

• Build ongoing strong relationships with celebrity talent and Influencers ensuring Candy Crush is top-of-mind. 

• Manage Influencer partnership budgets and contracts in collaboration with procurement and legal teams. 

• Oversee campaign measurement and reporting, using insights to refine strategy and demonstrate impact. 

Skills to Create Thrills

• Proven experience leading US Influencer and talent strategies across YouTube, TikTok, and Instagram. 
• Strong consumer PR background delivering earned-first campaigns that drive relevancy and coverage within entertainment, consumer lifestyle and culture verticals. 
• Skilled in managing PR and Influencer agencies to ensure seamless execution. 
• Confident building lasting relationships with Influencers, celebrity talent, and media. 
• Experienced in planning and executing multi-channel campaigns from start to finish. 
• Data-driven, with a focus on measurement, insights, and optimisation. 
• Highly creative, with a knack for developing standout ideas that cut through culture and spark conversation. 
• Deep understanding of digital, entertainment, and Influencer culture in the US. 
• Excellent communicator, highly organised, and detail oriented.