Be accountable for Country BU P&L delivery through expanded KPI and deeper category expertise:
Ensures highest standards of Channel Marketing Plans to deliver category /brand objectives (CMP),
Ensure full integration of Channel Marketing Plans with Brand Marketing Plans and Customer Business Planning,
Lead and co-ordinate development of shopper insights through dedicated research and insight activation,
Manage ROI on Customer Marketing activities,
Build Channel and Customer thought leadership,
Define channel/customer targets and TTI budget,
Develop channel audit & performance tracking,
Develop overall channel blueprint,
Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,
Work hand-in-hand with in-country CBD and BU CSP to create Cat Growth plans, set targets and support execution
Approve logistic for channel promotions,
Sell out forecast for activity plan,
Monitor in store communication & activation (brand /cat initiatives),
In-store extra visibility/ highlight display,
Build & join sell-in meetings to customers for overall cat/brand initiatives,
Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers,
Build the customer differentiation strategy in close co-operation with the Customer Managers,
Own in-country development of CD capabilities and expertise topics (e.g.,NRM, CatMan, Shopper Marketing)
Coach and develop team members.
Relevant Experience
10+ years of working experience
Cross-lane diverse experience in CD such as Customer Marketing/Trade Category Management, Account Management/Finance/Field Sales
Customer facing experience combined with brand building experience is ideal
Proven people management capabilities
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.