Lithia & Driveway | Paid Social Specialist
Location: Remote, 8:00am -5:00pm
Compensation: The full salary range for this position is $40,000 -$60,000 annually. The anticipated starting pay is ($40,000-50,000), determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.
Lithia & Driveway (LAD) is one of the largest global automotive retailers providing a wide array of products and services throughout the ownership lifecycle with a vision to modernize personal transportation solutions wherever, whenever, and however consumers desire. With a mission of "Growth Powered by People," we are propelled by our colleagues and preferred by our customers, making Lithia & Driveway the leading automotive retailer in each of our markets. Our success is fueled by four core values: earning customers for life, improving constantly, taking personal ownership, and having fun. Our entrepreneurial, high-performance culture sets us apart, and our philosophy is straightforward: assemble a team of passionate individuals and cultivate an environment that empowers colleagues to excel. We’d love to have you join us on our journey!
The Paid Social Specialist is responsible for creating and managing all internal paid social media marketing campaigns. This individual will work with our stores to build social media strategies as well as manage the administering of shared pixels and catalogs with third-party partnerships.
What You'll Do
Set up and manage paid social ads for Facebook, Instagram and other potential platforms
Research and create specific audiences for more granular targeting in each ad set
Monitor and optimize campaigns on a daily, weekly, and monthly basis by analyzing performance data, forming hypothesis and testing new approaches.
Establish workflow for new ad insertions through project management software
Identify high- and low-performing stores based on established KPI’s
Provide store-specific reporting on an established frequency or on request
Assist in the development and automation of scorecard reporting
Setup new pixels and catalogs for new accounts
Administration of Facebook Business manager assets
What You'll Bring
Strong attention to detail
Sense of urgency
Excellent communication
Experience with data analysis and various reporting tools
Facebook Business Manager experience
Bachelor’s degree preferred
We offer best in class industry benefits:
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.