Mr D, a division of the Takealot Group, is looking for a highly talented Senior CRM Manager to join our team in Cape Town.
Think you’ve been challenged before? Think again!
- Scale: Show the millions of Mr D customers what you can do
- Learn: We work with the best of the best, and then some.
- Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com, and TFS. We like to promote from within: Here’s your chance.
This position reports to the Head of Growth for Mr D.
Purpose of the role:
The role incumbent is responsible for developing and executing our end-to-end CRM strategies to drive personalised customer communications and incentive programs across consumer and business segments, for project managing various lifecycle projects and campaigns, working closely with Brand, Data, and Design teams.
Your responsibilities will include:
- Responsible for developing and executing our end-to-end CRM strategies to drive personalised customer communications and incentive programs across consumer and business segments
- Project manage various lifecycle projects and campaigns, working closely with Brand, Data, and Design teams
- Lead our marketing automation strategy in line with transactional, promotional, and brand strategies
- Be the champion, and expert, in the use of the Braze CRM platform and it's features.
- Manage the end to end creation and execution of email, push notification and Whatsapp marketing campaigns that deliver against business goals for assigned work flows
- Establish, report on, and improve KPIs for all campaigns / communications.
- Own the operational dashboard creation for all CRM campaigns and communications against first time customers and order KPI
- Act as a key partner to the business as the customer insights and CRM best practices expert
- Collaborate with data science, brand & performance marketing teams to understand consumer segmentation / behaviour & identify consumer insights to leverage in lifecycle marketing
- Working closely with other businesses within the Takealot Group (Takealot.com) to drive joint campaigns and increase user engagement across the portfolio
- Work with our product, data science and brand teams to design and launch complex automated campaigns using Braze and other MarTech tools
- Create and document a formal optimisation program (A/B. Multivariate, etc) for testing and iterating on CRM initiatives to drive highly converting CRM communications
- Partner with our product, operations, brand, and sales teams to ensure all CRM initiatives are aligned to our core brand proposition
Skills & Attributes required:
- An appreciation and passion for memorable customer engagement
- A solid understanding of CRM across various touchpoints
- A keen interest in data and its ability to inform strategies and plans
- Outstanding numeric and analytical skills
- Experience using Braze or similar CRM marketing platforms.
- Experience in marketing and communication.
- Solutions-oriented, can-do attitude and high energy.
- Highly organized and efficient, whilst being flexible and versatile.
- An enthusiasm for, and an understanding of e-commerce.
- Exceptional English writing skills, with strong attention to detail.
- Tech savvy with an inquisitive mind.
- The appetite for being involved in a startup environment
- Meticulous attention to detail
- Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
Qualifications:
- Degree/Diploma in Marketing, Business, Advertising or Communication
- 5+ years work experience, of which a minimum of 2 years should have been in a CRM management role
- Experience within e-commerce and/or a digital company
- Strong analytical skills with the ability to draw meaningful insights from data across
- various platforms Solid experience using enterprise CRM solutions (Braze preferred) i.e. Salesforce Marketing Cloud, SAP Marketing Cloud, Adobe
- Marketing Cloud, or similar CRM enterprise platforms Understanding of Lifecycle/1:1 marketing (personalisation)
- A proven record of achieving sales in CRM channels
- A proven track record of growing sales through CRM channels
Let’s talk about life @ Mr D
- The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
- No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
- Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
- Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
- Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
- Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
- Free parking: No more 5km fun runs to your desk (unless you want to).
Like what you see?
If you meet the above you are an Extraordinary Mind. Apply today!!
Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference