Marketing Project Manager (MX Smartphones)

Position Summary

Samsung Electronics Baltics is one of 16 Samsung Electronics Sales subsidiaries in Europe. There are 200 employees located across all three Baltic countries with the central office based in Riga, Latvia. In the pursuit of global excellence, we are continuously looking for dynamic new leaders of the digital age.

Why join us?

We are looking for a strategic, creative, and data-driven MX Marketing Project Manager who thrives in a dynamic, high-energy environment, seamlessly navigates shifting priorities, and acts as the driving force behind our most ambitious campaigns.

In this role, you will turn bold global strategies into standout local launches for the smartphone category - combining sharp strategic thinking with data-driven decisions to bring ideas to life through strong execution, creative excellence, and cross-functional collaboration. If you excel in a fast-paced setting, adapt quickly, and want to be at the center of campaigns that truly drive business impact, this is your opportunity to make a difference.

We offer 2400 - 2800 gross EUR salary and variable quarterly bonus to the maximum of 70% of the quarterly basic monthly gross salary (up 5040-5880 Eur gross per quarter) based on sales results and individual KPI execution. In addition to a fair remuneration, we ensure additional benefits like Samsung smartphone with all expenses covered, health insurance, daily lunch allowance, e-learning opportunities, and more.

Role and Responsibilities

Key responsibilities:

• Develop and implement marketing strategy for the Smartphones category, aligned with HQ direction, to support sales, market share, and brand objectives.

• Lead flagship and hero product storytelling across all communication channels.

• Monitor and evaluate market trends, consumer behaviors, and competitor activity to identify new communication opportunities.

• Execute campaigns of new product launches: launch calendars, communication assets, media plans, alignment across ATL and BTL activities, and go-live readiness.

• Build integrated communication plans across key channels (ATL/BTL media, BTL events, Channel Partners), defining channel roles, target audiences, messaging hierarchy, and key deliverables.

• Prepare communication briefs and execution guidelines for all stakeholders and agencies, ensuring consistent use of product claims, clear CTAs, and brand compliance.

• Plan and manage campaign budgets, ensure effective allocation by media channels and tactics.

• Measure and report on communication performance, providing launch‑day updates, performance reports, and post‑campaign learnings.

• Plan and deliver promotional and service campaigns (e.g., cashback, bundles, special services): visuals preparation, webpage updates, media plans, and reporting.

• Support channel partners with communication assets and ensure strong in-store and online execution aligned with Samsung guidelines.

• Manage relationships with creative, media, and production agencies to ensure high-quality and timely campaign execution.

• Collaborate with cross‑functional internal teams (Product Marketing, Sales, Retail, E‑commerce/DTC, PR, Social, CRM, Customer Service) to ensure marketing communication strategies and activities are aligned with overall corporate objectives.

Skills and Qualifications

Key Competencies/Characteristics:

• Experience: 5+ years of experience in marketing communication project management, specifically handling large-scale, multi-channel campaigns from briefing to delivery.
• Strategic Thinking: Ability to translate global marketing goals into sharp, effective local Go-to-Market strategies.
• Project Management: Exceptional organizational skills with a keen eye for detail and the ability to manage complex, overlapping launch timelines.
• Media Expertise: Strong understanding of the modern media landscape, including digital performance, social media trends, and traditional ATL planning.
• Analytical Skills: Data-driven mindset with the ability to analyze campaign performance and write clear, concise management reports.
• Resilience: Ability to work under high pressure, maintain speed during flagship launches, and pivot strategies quickly when market conditions change.
• Communication: Excellent presentation and interpersonal skills; a strong team player who can lead cross-functional streams.
• Languages: Fluency in English and Latvian (Russian language skills will be considered an advantage).

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