Marketing Manager, Newcomer & Cultural Segments

Marketing Manager, Newcomer & Cultural Segments

6-Month Contract Position

Are you passionate about creating meaningful connections with Canada's vibrant newcomer and cultural communities? We're seeking a dynamic marketing professional who understands the unique needs of newcomers and international students – someone who can blend cultural intelligence with marketing excellence to create campaigns that truly resonate.

What You'll Do:

• Contribute to Campaign Launches:
  Support the launch of our latest Newcomer campaign – collaborating with the team to execute strategies, coordinate deliverables, and help ensure this initiative reaches and resonates with newcomer audiences.

• Support Partnership Campaigns:
  Contribute to a key partnership campaign for Newcomer & International Student segments. Work alongside partners and internal teams to develop compelling activations and help drive engagement.

• Coordinate Campaign Execution:
  Support end-to-end campaign delivery – from creative development and media planning to activation. Collaborate with cross-functional teams, agencies, and community partners to bring campaigns to life.

• Build Stakeholder Relationships:
  Foster strong relationships across the organization and with external partners, keeping everyone aligned and informed through excellent communication and collaboration.

• Track and Report Performance:
  Monitor campaign metrics, analyze results, and contribute insights that demonstrate impact and inform future strategies.

• Champion Cultural Relevance:
  Help ensure marketing approaches are culturally relevant, inclusive, and authentic – contributing to genuine connections with diverse communities.

What You Bring:

• 3-5 years of marketing experience in campaign management, brand marketing, or multicultural marketing.

• Understanding of newcomer and international student journeys, cultural nuances, and diverse community needs.

• Proven track record managing integrated marketing campaigns and supporting successful launches.

• Experience with partnership campaigns or working with external stakeholders on collaborative initiatives.

• Strong project management skills with ability to manage multiple priorities in a fast-paced environment.

• Outstanding communication skills – both written and verbal. Comfortable presenting to diverse audiences.

• Natural collaborator who thrives in team environments and builds positive relationships.

• Comfortable working with data and analytics to measure success and inform decisions.

• Genuine passion for supporting newcomers and diverse communities.

• University or college degree in Marketing, Communications, Business, or related field.

Why This Role Matters:

This is your opportunity to contribute to campaigns that make a real difference during one of life's biggest transitions. You'll work on initiatives that help newcomers feel welcomed and empowered as they build their future in Canada.

You'll join a high-energy team that values innovation, cultural intelligence, and collaboration. This contract role offers the chance to grow your skills, make meaningful contributions, and be part of marketing that truly matters.

Ready to make your mark? Let's create something extraordinary together!

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timeHUMAN RESOURCES & BMCCContract (Fixed Term)Salaried2026-04-202026-05-05

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.