Marketing Manager

Marketing Manager

At MBK Senior Living, we're committed to putting people first – our residents and team members. Exceeding expectations and enriching lives drives our day-to-day. And it's all powered by Yoi Shigoto, a Japanese concept that translates to "good, quality work." It's more than a mantra. It's part of our company-wide commitment to build trust, set high standards, and develop potential in ourselves and others!

Whether you're looking for a flexible, part-time job or the pathway to a lasting career, you'll find it here at MBK Senior Living–and a whole lot more! When you join the MBK Senior Living team, you'll enjoy:

-Impacting lives and building lasting relationships

-Executing exceptional signature programs in dining, fitness, wellness, and care

-A supportive community team that encourages personal and professional growth and celebrates your

success

-A fun-filled, energetic environment that's centered in hospitality and high-quality service

-Competitive salaries

-Professional development, training, and personal coaching through our Mentor, Buddy, and Executive

Director in Training Programs

-Education loan assistance & scholarships

-Financial and legal services

-Team Member discounts

-Health and Wellness resources

Full-time benefits include:

-Rich benefits package including Medical, Dental, Vision and 401k matching up to 4%

-Childcare and eldercare assistance

-Flexible spending accounts

If you're looking for a place where you can make an impact, find purpose and joy, and receive the training, tools, and support to reach your career goals – look no further, apply today!

Job Description

MBK Real Estate is adding a Corporate Marketing Manager to support our Senior Living team. The position will be hybrid (3 days in office, 2 days remote) in our Irvine, CA headquarters.

Job Summary:

The Marketing Manager plays a critical role in driving occupancy and revenue growth across a portfolio of senior living communities. This position works in close partnership with Sales, Operations, and executive leadership to develop and execute strategic, data-driven marketing initiatives designed to generate qualified leads, elevate brand positioning, and improve conversion performance.

The role is responsible for leading the planning, execution, and optimization of integrated marketing campaigns across digital, print, email, and events. The Marketing Manager oversees agency partners, evaluates performance data, and continuously refines marketing strategy to maximize results. Serving as both a strategic partner and hands-on execution lead, this role balances high-level planning with day-to-day campaign management to ensure marketing initiatives are impactful, aligned, and effectively delivered.

Success in this role requires strong cross-functional collaboration, analytical rigor, and the ability to transform insights into actionable marketing strategies that directly support business objectives and long-term growth.

Duties & Responsibilities:

• Strategic Planning & Business Partnership
  • Partner with Regional Directors of Sales and community teams to develop marketing strategies that support occupancy and revenue goals.
  • Align marketing initiatives with broader company objectives and community-specific needs.
  • Identify opportunities to improve lead generation, conversion, and overall marketing effectiveness.
• Campaign Management & Execution
  • Plan and execute integrated marketing campaigns across digital, social, email, print, and events.
  • Collaborate with internal teams and external partners to bring campaigns to life.
  • Manage timelines, deliverables, and campaign performance across multiple communities.
  • Ensure all campaigns reinforce brand positioning and contribute to long-term brand awareness and recognition, not just short-term lead generation.
• Digital Marketing & Agency Management
  • Serve as primary liaison with digital marketing agencies and partners.
  • Oversee website content, updates, and overall online presence.
  • Ensure alignment between campaign strategy, landing pages, and ad performance.
• CRM, Email & Lead Management
  • Partner with Sales to develop and deploy targeted email campaigns.
  • Manage audience segmentation and list pulls within CRM systems (Welcome Home, HubSpot).
  • Support lead flow optimization and data integrity across systems.
• Analytics & Performance Optimization
  • Track and analyze campaign performance (KPIs, conversion rates, ROI).
  • Develop and present regular reports and insights to leadership.
  • Use data to inform strategy, optimize campaigns, and improve results.
• Brand & Content Management
  • Drive brand consistency and integrity across all marketing channels, ensuring alignment with MBK’s voice, positioning, and visual identity.
  • Support initiatives that increase brand awareness and recognition across key markets and audiences.
  • Translate brand strategy into compelling, locally relevant marketing that resonates with both prospects and their families.
  • Partner with internal teams to ensure all materials reflect a cohesive, high-quality brand experience.

Education and Licenses/Certifications Requirements:

• High school diploma or equivalent (GED) required.
• Bachelor’s degree in Marketing, Communications, or related field, or the equivalent combination of work experience preferred.

Experience Requirements (in years):

• 5+ years of experience in marketing, with demonstrated success managing integrated marketing campaigns, digital marketing initiatives, and cross-functional partnerships.
• Experience in multi-location, healthcare, senior living, real estate, or services-based industries preferred.

Required Competencies: 

• Strong knowledge and understanding of marketing principles, strategies, channels, and platforms, including digital advertising, website management (CMS), social media, print production process, and direct mail.
• Strong understanding of brand positioning and the ability to apply brand strategy consistently across diverse channels and audiences
• Proven experience with data reporting, analysis tools, and CRMs (Google Analytics).
• Proficient in PC use with solid skills in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint, Teams, etc.) and Adobe Creative Suite; Welcome Home Software, HubSpot, and WordPress experience is a plus.
• Valid state-issued driver’s license and valid insurance, or reliable method of transportation.
• Excellent communication skills, written and verbal, including the ability to read, write, and speak English, confident in presenting in public and to small groups.
• Ability to always deal tactfully and professionally with personnel, residents, family members, and guests.
• Must demonstrate the ability to work independently, exercise sound judgment, and make effective decisions in all circumstances, including stressful situations.
• Highly organized with strong project management, planning, multitasking, creativity, and analytical skills; able to always present a positive and professional image.

Physical Demands & Work Environment:

• Must be mobile and able to perform the physical requirements of the job, including walking, bending, kneeling, squatting, pulling, reaching overhead, and repetitive motion.
• Ability to travel up to 5% of the year to communities.
• Ability to move intermittently throughout the workday and between departments.
• Ability to lift and carry up to 30 pounds and push up to 20 pounds, as necessary.
• Ability to sit and work at a computer for prolonged periods.
• Reasonable accommodations will be provided in accordance with applicable federal, state, and local laws.

Salary: $90,000-$100,000

Inspiring people, creating experiences, and supporting goals are just a few ways MBK Senior Living creates a positive work environment. It's how we support our team members, serve our residents, and achieve our pursuit – to be the senior living provider of choice in each market we serve.

MBK Senior Living has pursued this goal for more than 30 years. Currently, the company owns and operates 35 Independent Living, Assisted Living, and Memory Care services in senior living communities throughout the Western United States. We’re proud to have been ranked among the Top 50 "Best Workplaces in Aging Services" by Fortune magazine and certified as a “Great Place to Work” by the Great Place to Work Institute since 2017. 

MBK is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or other protected reason.  Our company is committed to providing access, equal opportunity and reasonable accommodation for qualifying individuals in employment, its services, programs, and activities. To request reasonable accommodation, contact talentacquisition@mbk.com. 

 

Regulatory Disclosures for Senior Living Communities with Medicaid Residents:   An “Excluded Party” is a person that the federal or state government found not eligible to provide care and services in a facility that receives Medicare or Medicaid funding.  If employed at one of our senior living communities that receives Medicare or Medicaid funding, team members must not be considered an “Excluded Party” as defined by the U.S. Department of Health and Human Services, any state Medicaid Programs, and any additional federal and state government contract programs.  If, as a team member, you learn that you are an Excluded Party at any time, you must present your Excluded Party notice letter to your supervisor immediately.  

 

Other Regulatory Requirements:  If employed at one of our senior living communities, team members must continually comply with certain laws and regulations that impact the company, including, but not limited to, as applicable, state licensing regulations, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), Resident Rights as defined by the U.S. Department of Health and Human Services, and any other federal or state laws relating to team members’ professional licenses.

HIPAA Disclosure:

 

All Team Members prior to commencing employment and once employed must not be considered an “Excluded Party” as defined by the Medicare and state Medicaid Programs as well as other federal and state government contract programs. If as an associate you learn you are an Excluded Party, you must present your Excluded Party notice letter to your supervisor immediately. An Excluded Party is a person that the federal or state government found not eligible to provide care and services in a Community that receives Medicare or Medicaid funding. In addition, at all times, during your employment, all associates must be in compliance with certain laws and regulations that affect the company, including but not limited to Resident Rights, HIPAA, State licensing regulations, and those laws relating you an associates’ professional license.