Marketing Manager, International Consumer Marketing (Hybrid)

Position Overview:

Insulet Corporation is one of the fastest growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.

The Marketing Manager, International Consumer Marketing position is responsible for developing & implementing regional marketing programmes to drive lead conversion & customer retention, across the markets in the International Region (all markets excluding USA). The key objective of the role is to implement the short and long-term strategy to grow Omnipod’s customer base through generating consistent double digit growth (year on year) of new customers starting on Omnipod (New Customer Starts - NCS) & minimizing user attrition.

The role will also be expected to work coherently with a wide range of external and internal stakeholders, driving collaboration to take opportunities as they present. This position will work closely with the Global Marketing teams, International Digital Marketing Manager, International Community Manager, International HCP marketing team, Country Marketing & Inside Sales Teams, Customer Care, Legal, Medical, Regulatory & agency partners.

Responsibilities:

• Works with internal partners in the formulation of coherent marketing strategies and annual marketing plans.
• Builds knowledge & generates insights of key consumer groups to leverage for the development of high performing marketing programmes. Communicates these insights internally with key stakeholders to drive alignment & focus.
• Works with internal partners & external agencies to develop highly engaging content/creative which helps nurture leads to increase the likelihood & speed of them starting on Omnipod.
• Works with internal partners & external agencies to develop marketing programmes (incl. communication & education) which help customers optimize their experience using Omnipod, and increasing their loyalty to the franchise.
• Works with internal partners to measure the performance of marketing programmes & drive insights/learnings to optimize activity.
• Represent the International region with global partners, collaborating to ensure global strategies & tools deliver against the needs of the markets.
• Provides strong support for the markets in the International region by:

  Championing market needs & ensuring plans are in place to meet them.

  Supporting the implementation of regional/global campaigns.

  Identifying & scaling best practices across the region.

• Efficient management of marketing budget to ensure spend & return on investment is maximized.

Preferred Skills & Competencies:

• Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across the organisation.
• Ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support.
• Proven ability to work cross functionally and align others behind a programme or activity.
• Ability to deliver programmes on time & on budget.
• Demonstrated strategic thinking capabilities with forward looking perspective.
• Adept at adapting plans effectively for optimal impact across multiple geographies.
• Ability to analyse data to derive insights & generate actions to drive business performance.
• Demonstrated customer centric approach to a lead nurture journey – identification of key touchpoints & insights to interact with the target audience to help support them along their consideration journey.
• Ability to work with agency partners to create engaging consumer communication campaigns.
• Creative thinker & a track record of delivering results through new and innovative marketing techniques
• Ability to develop business case for new programs, including demonstrating potential ROI
• Strong prioritization skills – able to focus effort & budget on areas which generate the biggest impact on the business

Education and Experience:

• Bachelor's degree required (with a concentration in Marketing preferred).
• Comprehensive relevant experience in a consumer marketing-driven organization.
• Demonstrated experience with marketing campaigns to drive consumer awareness & lead generation.
• Demonstrated experience of identifying & leveraging insights to drive engaging communications.
• Demonstrated experience working within regional or global preferred.
• Prior experience of working within the Diabetes industry preferred.
• Prior experience of developing communications within a regulated environment (eg. Pharmaceuticals, Medical Devices, Consumer Healthcare) preferred.

Travel:

This is a regional role, across multiple geographies, so periodic travel will be required – this will be to attend meetings in key markets, attend trade shows/conferences, join sales teams on HCP calls or attend research.

NOTE: This position is eligible for hybrid working arrangements

#LI-Hybrid #LI-JW1

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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