Lessen is the tech-enabled, end-to-end property service provider that is transforming how commercial and residential real estate services are delivered and managed at scale. Lessen’s technology platform provides data-driven insights that unlock key growth opportunities for the entire real estate ecosystem—including investors, owners, managers, and service providers. The company leverages a network of over 30,000 vetted, qualified vendors (Lessen Affiliates) serving clients with over 1 million properties and completing more than 3.5 million work orders annually across an expanding range of services. Lessen, LLC is a venture-backed, privately held company with offices in Scottsdale and Chicago.
Please note this role is a contract position.
Summary
The Marketing Communications & Events Specialist is an integral member of the Lessen Marketing team, reporting to the Director of Marketing. This role is ideal for a marketing professional with 2–4 years of experience who thrives in fast-paced environments and is passionate about creating high-impact event experiences supported by strong, multi-channel communications.
The Specialist will lead the coordination and execution of Lessen’s tradeshow and event marketing programs – from pre-event promotion through on-site execution to post-event follow up – while also supporting core marketing communications including social media, email campaigns, and thought-leadership content. The role does not have direct reports but will work closely supporting the Marketing team and cross-functional teams across the organization.
Responsibilities
Event & Tradeshow Marketing (Primary Focus):
· Own the marketing coordination and execution for national tradeshows, industry events, and sponsorships
· Develop and manage event timelines, deliverables, and promotional plans
· Partner with sales and growth teams to align event goals, target accounts, and meeting-setting strategies
· Coordinate booth logistics, branded environments, collateral, swag, and vendor partners
· Manage lead capture strategy and ensure proper handoff for post-event follow-up and reporting
· Support on-site execution as needed, ensuring a high-quality and consistent brand presence
Social Media Management:
· Build, maintain, and execute social content calendars across multiple platforms.
· Collaborate with design and growth teams to align messaging with brand goals.
Content Development:
· Draft and edit blog posts that position Lessen as a thought leader in the property services and facilities management space.
· Support SEO strategy with relevant, engaging content.
Email Marketing:
· Create and manage email newsletters and marketing campaigns in Salesforce Marketing Cloud.
· Segment audiences, track campaign performance, and optimize for engagement and conversions.
Other
· Perform ad-hoc projects and other duties as assigned
Professional Skills
These are the professional skills we would expect from an individual fully established in this role.
· Customer Service - Proficient
· Verbal Communication - Proficient
· Written Communication - Advanced
· Teamwork - Proficient
· Relationships - Proficient
· Organizational Awareness - Proficient
· Learning Agility - Proficient
· Analysis - Proficient
· Problem Solving – Proficient
· Process Orientation - Proficient
· Prioritization - Proficient
Role Specific Skills
· Experience supporting or executing tradeshows, conferences, or field events.
· Hands-on experience with Marketing Cloud or similar platforms for email and campaign management.
· Familiarity with AI-powered marketing tools (e.g., for content creation, analytics, or automation).
· Highly organized, detail-oriented, and able to manage multiple projects and events simultaneously.
· Creative mindset with a proactive approach to problem-solving.
· Strong collaboration skills across marketing, sales, and operations teams.
Qualifications
Minimum Qualifications
· Bachelor’s degree in Marketing, Communications, Business, or a related field.
·
2–4 years of marketing or communications experience
[AB1] , preferably in B2B or SaaS industries.
· Strong writing and editing skills, with the ability to adapt tone for different audiences.
Other Relevant Qualifications Preferred but Not Required
· Experience measuring event performance and reporting on pipeline impact.
· Experience with Sprout Social or other similar social media calendar planning tools.
· Experience with Salesforce or other similar CRM platform/systems.
[AB1]Maya is probably not qualified based on this. Can we add marketing or communications experience?
Compensation
$25.00 - 28.00 hourly
Pay is determined by several compensable factors, such as qualifications, skill level, competencies, and work location.