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Job Description:
Summary
We are currently seeking a Market Analyst to join our Marketing Analytic team. The Analyst will be responsible for gathering and interpreting data to help the company understand market trends, customer behavior, and the competitive landscape.
Duties and Responsibilities
Conduct in-depth market research and share insights with marketing on a regular basis
Calculate and track our Total Addressable Market and identify high-growth segments within specific verticals.
Support Account-Based Marketing (ABM) efforts by researching specific high-value prospects and their internal organizational structures.
Closely partner with Marketing team to analyze the B2B marketing funnel and identify which channels (e.g., Reports, Events, LinkedIn) drive the highest quality MQLs (Marketing Qualified Leads).
Translate business questions into data analytics problems; quickly transform real-world data to actionable information using sound data analytics techniques.
Visualize and structure data for concise, clear delivery of relevant insights. Ability to tell story with the data to technical and non-technical audiences.
Develop a deep understand of our marketing data.
Qualifications
5-7 years of professional experience analyzing data, and providing insights
5+ years of experience analyzing market data
5+ years building reports, dashboard, and insights
Experience with Salesforce Reporting and B2B data
Dashboard / reporting building experience (in Salesforce and visualization tools)
Strong technical expertise to efficiently and accurately gather data
Ability to effectively collaborate across various roles and functions
The base salary range represents the estimated low and high end for this position based on a good faith assessment of the role and market data at the time of posting. Consistent with applicable law, each candidate’s compensation offer may vary and will be determined based on but not limited to, your geographic region, skills, qualifications, and experience along with the requirements of the position. This position may be eligible for bonuses, commissions, or overtime if applicable. Benefits include health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits. Specific details will be provided during the interview process. Datasite reserves the right to modify this pay range at any time.
$59,400.00 - $98,600.00Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued. We are an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic. We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.