Manager, Programmatic

About the Role:

We are looking for a Programmatic manager to join our Bacardi team at OMD EMEA. This covers campaign management from planning to buying of programmatic buys, and you will be an integral part of instilling programmatic best practices, delivering programmatic training where needed and partner with our client stakeholders to be their day-to-day programmatic expert.

For Bacardi we manage multiple brands across markets. The key platforms are The Trade Desk and DV360.

Our team is composed of international people who are very talented and aim to deliver great work. We promote keeping a comfortable environment where hearing and testing out new ideas from everyone involved is encouraged and appreciated. We make sure to support each other where we can and aim to make our day to day enjoyable.

As a Programmatic Manager you will be responsible for ensuring delivery of performance media against client business objectives, from planning through to reporting. You will be expected to drive innovation in precision marketing that can improve client outcomes as well as developing processes across team operations.

You will work closely with clients, internal teams and technology partners to ensure campaigns achieve client objectives and drive measurable results. This role involves leveraging data and technology to deliver targeted, efficient and impactful digital advertising solutions.

• Support in the setup and management of programmatic campaigns across various platforms (e.g. DSPs such as DV360, The Trade Desk, Yahoo & Amazon) as well as verification partners (IAS & Double Verify) to ensure campaigns are delivered on time, within budget and meet performance targets
• Help develop and implement comprehensive strategies that align with client goals and objectives, identifying key social media opportunities and platforms to maximise campaign impact
• Act as point of contact for clients regarding programmatic, campaign plans and performance reports
• Monitor and analyse campaign performance data to identify trends, insights and areas for optimisation
• Prepare and present detailed performance reports to clients and internal stakeholders using data analysis to provide actionable recommendations for future campaigns and strategy adjustments, highlighting key metrics and insights
• Collaborate with clients and internal teams to define campaign requirements and success metrics and work closely with creative teams to ensure ads are designed and delivered in-line with specifications
• Help train and mentor junior team members
• Stay up-to-date on industry trends, emerging technologies and best practices to enhance campaign performance and efficiency

About You:

• You have a solid knowledge of various programmatic advertising platforms along with experience managing successful campaigns.
• You have a clear understanding of programmatic advertising technology, data management platforms (DMPs) and demand-side platforms (DSPs).
• You are familiar with managing multiple campaigns and projects simultaneously and collaborating with cross-functional teams to ensure timely delivery of campaigns.
• You have an appetite to test & learn innovative partners to help develop clients’ programmatic strategies.
• You have excellent analytical skills to interpret data, identify trends and make data-driven decisions.
• You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.
• You can lead, mentor and support junior team members to foster professional growth, collaboration and high performance.

 

About the Agency:

 

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.