Your Opportunity as the Lead, Customer Commercialization - Pet
The Customer Commercialization (CC) Team serves as a critical conduit between Brand Marketing, Brand Commercialization, and the Field Sales Team. In this position, you will own customer business planning to enable category and customer growth and represents customer strategies to key internal constituents. You will translate National Go to Market Strategies (GTMS) into customer specific activation and incorporate SBA targets into customer level quotas and budgets. You will support Target, Kroger, Costco and West Regional Grocery.
Location: Orrville, OH (Close proximity to Cleveland/Akron)
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
Run Customer & JMS Business Planning
Develop and communicate customer roles and strategies within the Strategic Business Area (SBA)
Coordinate with internal functions to drive the customer planning process
Lead key customer planning activities internally – line reviews, innovation meetings, Joint Business Planning (JBP) and Top-to-Top meetings
Assist customer teams with Customer Strategic Plan build, roll-up and review
Execute against plan and monitor results against objectives (volume, spending, profit)
Tailor business drivers to meet customer key initiatives and growth drivers
Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans
Validate assumptions against key metrics (ROI, on strategy, etc)
Coordinate with necessary internal functions (Brand Commercialization, Revenue Growth Management, Customer Finance, Demand Planning, Customer Logistics, etc) to support key customer initiatives
Develop customer plans, budgets, and profit goals tied to JBP
Own final approval of customer specific plan
Work with Post Event Analytics/Sales Analyst to validate inputs and assumptions
Track progress against customer plan, supporting identification & action planning for risk and opportunity
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor’s degree
5+ years of CPG experience
Customer / sales facing experience
Proficiency in Microsoft Office
Proficiency in Spotfire, Tableau, CAS or similar platforms
Demonstrated ability to build relationships with cross-functional partners to drive business results
Demonstrated understanding of customer strategies and retail environment
Additional skills and experience that we think would make someone successful in this role (not required):
Prior experience and demonstrated understanding of an accrual-based trade system
Prior experience in other commercial areas including Sales, Marketing, Category Leadership, etc
Experience with Dollar General or Family Dollar
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