Head of Sponsored Content

About The Team 

Secret Media Network is a digital media group focused on recommending the perfect plans, discovering great places, sharing things to do, and providing relevant breaking news in various cities around the world. Our network is composed of Secret London, Secret Chicago, Secret LA, Secret NYC, Secret Sydney, Lisboa Secreta, Paris Secret, Madrid Secreto, Barcelona Secreta, and More!

About The Role

Reporting directly to our VP of Media, the Head of Sponsored Content leads SMN’s business generation area, driving the global partnerships ecosystem through strategic, creative, and data-driven approaches that unlock new growth opportunities. This role connects creative strategy, content distribution, and commercial performance, ensuring every activation delivers measurable business outcomes through smart storytelling and precise timing across the funnel. 

The Head will ensure all stories, partnerships, and activations align with strategic goals, uphold creative excellence, and drive revenue through new monetizable formats. They will rethink how we produce, distribute, and sell branded content to unlock new revenue streams and operational efficiencies across all markets.

Ultimately, the Head of Sponsored Content ensures that every piece of coverage, campaign, and content activation directly contributes to increasing event conversion and revenue, while maintaining the brand’s voice, consistency, and global coherence.

Core Objectives

Revenue Growth:
-Lead the creation and execution of strategies that increase direct and indirect revenue from branded content, events, and sponsorships.
-Identify and implement new monetization opportunities, from paid partnerships and brand integrations to owned formats and data-driven upsells.
-Work with sales, product, and content teams to create packages that maximize yield per asset or campaign.

Business Transformation
-Redesign workflows, team roles, and processes to align creative output with revenue objectives.
-Introduce best practices for content conversion.
-Coach and upskill regional teams to think and act with a “content-as-a-business” mindset.

Performance & Accountability
-Oversee performance dashboards but focus on decision-making and execution, not just data collection.
-Continuously test and optimize content performance across the funnel.

Strategic Partnerships & Innovation
-Develop partnerships that increase monetization potential (platforms, brands, media partners).
-Experiment with new content formats, digital products, and audience revenue models.
-Identify scalable pilots and turn them into scalable growth playbooks.

Global Consistency
-Maintain unified storytelling and brand standards across all markets and relevance tiers.

About You

You are the ideal candidate if you bring the following key qualifications:

• English proficiency; additional languages are a plus.
• 7+ years of experience in branded content, creative strategy, digital media, or related fields, with 3+ years in team leadership.
• Strong commercial and strategic mindset, with a proven ability to build, package, and sell content solutions that drive revenue.
• Expertise in digital platforms and social media ecosystems, and a deep understanding of how content performs across the funnel.
• Hands-on experience with partnerships, including brands, agencies, and media/platform partners.
• Data-driven approach, with the ability to turn insights into decisions, optimizations, and new monetization opportunities.
• Outstanding communication and presentation skills, able to inspire teams and influence stakeholders.
• Ability to rethink workflows and processes, aligning creative output with commercial objectives.
• Solid understanding of optimization technologies and AI-driven processes, workflow automation, and performance outcomes.

Benefits & Perks

• Attractive compensation package.
• Opportunity to have a real impact in a high-growth global category leader.
• 40% discount on all Fever events and experiences.
• Work in a location in the heart of the city, with possible travel across our markets.
• Home-office friendly.
• Responsibility from day one, and professional and personal growth.
• Great work environment with a young, international team of talented people to work with!
• Private health and dental insurance, as well as other benefits, including flexible remuneration with a 100% tax exemption through Cobee.
• Wellhub membership.
• Spanish Lessons.
• Possibility to receive in advance part of your salary by Payflow.
• We have free snacks, drinks, and fruit at the office!