KSL Director of Marketing & Community Relations (Full-time)

Who We Are 

KSL Media Group is Utah's largest media company with a portfolio that includes TV, radio, podcasts and an online marketplace. From trusted local journalism to the most-used car-selling platform in the state, KSL connects Utahns to the news, information, entertainment, and commerce that matter most. Committed to being a trusted voice and staffed by people who live and work here, KSL helps communities across the state stay informed, connected, and engaged. 

Position Overview 

The Director, Marketing & Community Relations is a senior marketing leader responsible for driving audience growth, brand performance, and community engagement across KSL's portfolio of business units. This role oversees a team of marketing managers embedded across KSL's verticals, an Events & Logistics Manager, and the full spectrum of marketing operations — from paid media strategy and SEO to strategic community partnerships and event activations. 

Reporting directly to the Vice President of Brand & Marketing, this director serves as a key member of the marketing leadership team, working alongside creative directors to strategize and execute the types of campaigns that will grow audience and engagement across our business units. 

This role also serves as one of KSL's primary external relationship builders — connecting the company's mission to the civic, charitable, and business organizations that matter most to our audiences and our brands. 

Note: Work configurations are subject to change based on business needs and at company discretion.  

• This position is a hybrid role that requires the employee to regularly work at our Salt Lake City site. Specific hybrid schedules will be determined based on business needs and evaluated by managers 

What You Will Do:  

Primary job duties will include, but are not limited to:  

Marketing Strategy and Audience Growth 

• Develop, approve, and oversee marketing strategies across KSL's business units, ensuring alignment with brand objectives, audience growth goals, and revenue targets. 

• Lead a team of marketing managers in strategic direction and execution to ensure consistency and business success across the KSL portfolio. 

• Own the planning and execution of paid media campaigns across both digital and traditional channels — including Google Ads, Meta, Spotify, programmatic, YouTube, billboard, transit, television, and radio. 

• Drive SEO strategy across KSL's digital properties to increase audience growth and discoverability. 

• Establish and manage marketing analytics frameworks to measure campaign effectiveness, audience engagement, and ROI across all channels. 

• Brief the Creative Director and creative team on campaign needs, ensuring marketing strategy informs asset production. 

• Manage marketing budgets and strategy and provide recommendations to the VP of Brand & Marketing 

Community Relations and Partnerships 

• Serve as a representative of KSL at community events, fundraisers, civic meetings, board functions, and industry gatherings, reflecting the company's values and brand with consistency and purpose. 

• Cultivate and manage strategic partnerships with nonprofits, government agencies, educational institutions and business leaders across Utah. 

• Leverage a deep network of community relationships to create partnership opportunities, co-branded campaigns, and activations that support KSL's marketing and business objectives. 

• Oversee the events and logistics to make sure on-site community activations are smooth and reflect KSL marketing objectives and brand values 

Team Leadership 

• Provide strategic direction, mentorship, and performance management for the events and logistics manager and the marketing managers across KSL's business units. 

• Clearly delineate responsibilities and inspire career growth from the team 

• Collaborate cross-functionally with the Creative Director, Content, Product and Sales teams to integrate marketing and community initiatives into broader campaigns. 

Measurement & Reporting 

• Establish KPIs for marketing performance, audience growth, partnership ROI, brand sentiment, and event impact across all business units. 

• Deliver regular reporting to the VP of Brand & Marketing on campaign performance, audience trends, partnership health, and emerging opportunities. 

Skills and Experience We Are Looking For 

• Bachelor's degree in Marketing, Communications, Strategic Communications, Journalism, Community Development, or a related field. Master's degree a plus. 

• 10+ years of progressive experience in marketing, community engagement, external affairs, strategic communications, media partnerships, or brand management — preferably within a broadcast media, publishing, or large multi-platform media environment. 

• 3+ years of direct people-management experience at a supervisory or director level. 

• Classically trained, full-funnel marketer with hands-on experience across both digital and traditional media — from Google Ads, Meta, Spotify, and programmatic to billboard, transit, television, and radio promotions. 

• Experience managing media budgets and planning paid media campaigns across multiple channels. 

• Strong understanding of SEO strategy and its role in driving organic audience growth. 

• Proficiency with marketing analytics tools and platforms (e.g., Google Analytics, dashboards, attribution modeling) with the ability to connect marketing efforts to measurable business outcomes. 

• Demonstrated success building and managing partnerships with nonprofits, civic organizations, government entities, or corporate sponsors. 

• Established working relationships with Utah business, nonprofit, and organizational leaders — or the demonstrated ability to build a strong network rapidly. 

• Proven track record of serving as an organizational spokesperson or external representative in community-facing settings. 

• Exceptional written and verbal communication skills, including experience drafting executive-level messaging, talking points, and community-facing content. 

• Experience leading cross-functional teams. 

• High emotional intelligence, cultural sensitivity, and the ability to represent KSL's values across diverse audiences and settings. 

• Comfort operating in a fast-paced, news-driven environment where priorities can shift quickly. 

Physical Demands  

• Receive, process, and maintain information through oral and/or written communication effectively. 

• Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time. 

• Sit and/or stand for extended periods of time. 

• Lift, move, and carry up to 50 pounds on occasion (especially in event management activities) 

Compensation  

$125,000 – $150,000. Salary to be determined by multiple factors including but not limited to evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal equity and alignment with market data. 

  
What We Offer You: Check Out Our KSL Benefits!  

Employees at KSL can enjoy a broad offering of benefits, including:  

• Robust, affordable medical, dental and vision coverage with no wait period for enrollment  

• Paid leave for new parents under our Medical Maternity and Parental Leave policies  

• Opportunities to apply for tuition reimbursement  

• Paid time off for vacation and sick leave in addition to paid company holidays 

• 401(k) with Company match, fully vested from day one  

• Paid time off for volunteering  

• Employer-funded retirement account, fully vested from day one  

• Employee Assistance Program (EAP) services  

• Access to an entire team of free financial planners  

• Matches on contributions to charitable organizations after one year of service  

• Continuous growth and development opportunities  

• Dynamic team culture that values teamwork, having fun, and collaboration