Use Your Power for Purpose
The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B.
The US Commercial Biosimilars Portfolio is comprised of the combined Inflammation & Immunology (I&I) and Oncology biosimilars (BSM) portfolios, with net revenue of ~ $1B, within the US Commercial organization. This includes eight BSM assets - Abrilada, Inflectra, Nivestym, Nyvepria, Retacrit, Ruxience, Trazimera, Zirabev.
The I&I Biosimilars Marketing Director is the P&L owner for the immunology portfolio comprised of 2 assets in Abrilada and Inflectra with wide indications that reach thousands of patients annually. This is a highly dynamic marketplace with multiple competitors and with diversified points of care and $400M+ in annual revenue.
This role will report to the US Commercial Biosimilars Portfolio Lead and will interface extensively with cross-functional partners within Global Hospital & Biosimilars, US Market Access, and Pfizer Global Supply, among other functions.
This position requires strong strategic, analytical and execution skills, interpersonal and communication skills, and agility to learn and work across multiple stakeholders. This individual needs to be a self-starter with ability to manage multiple priorities, has attention to detail and can lead and collaborate across the enterprise. Finally, the position will require flexibility and an ability to act with urgency given the fast-moving nature of this field.
The I&I Biosimilars Marketing Director will also be responsible for strategy development of personal and non-personal promotion to organized customers, HCPs, and patients.
What You Will Achieve
Identify, develop, and lead execution of branded strategies and tactics to maintain the portfolio’s leadership position in the biosimilars market.
Collaborate with customer facing teams to target and pursue relevant market opportunities to deliver operational commitments
Work in close collaboration with value marketing, and pricing leads to execute “cost & coverage” strategies and tactics with both Payers and Providers
Collaborate with Biosimilars Portfolio team to build financial forecasts including Operating Plan and subsequent LE forecasts
Coordinate and align biosimilar related work across cross-functional and marketing colleagues, agencies, and other stakeholders to ensure strategic and tactical alignment and execution
Explore differentiation opportunities to create sustainable value for customers for the portfolio
Assess strategic levers for biosimilars across all stakeholders (HCP, patient, payer/GPO, key accounts, advocacy)
Develop creative and strategic insights about customer needs through collaboration with medical, market analytics and sales colleagues as well as directly with customers. Transform relevant customer insights into commercial output and development and execution of key initiatives
Work with analytics colleagues to understand performance trends, identify opportunities for the portfolio. Develop and monitor key metrics to evaluate the portfolio initiatives and make relevant adjustments
Primary liaison to PGS and Trade on all activities related to Sales & Operations Planning, including forecasting, supply continuity, supply issue mitigation planning and resolution, and customer management
Develop recommendations for management and internal stakeholders on brand priorities, opportunities, and threats; support development of Tactical Plans and Operating Plans
Collaborate closely with customer-facing teams, training, RC and others to develop and deliver sales training
Manage OPEX budget up to $5M+
Here Is What You Need (Minimum Requirements)
Applicant must have a bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7 years of experience; OR a PhD with 5+ years of experience
Marketing experience and strong knowledge of the pharmaceutical marketplace are essential.
Experience working on buy-and-bill products required, preferably biosimilars.
Prior experience with business-to-business transactions required, preferably with GPOs and institutional customers.
Experience developing “cost and coverage” messaging for HCPs.
Bonus Points If You Have (Preferred Requirements)
Proven ability to:
generate deep, targeted customer insights and integrate into business decisions,
identify and capture cross-brand and cross-customer synergies,
operate in both functional and brand environment,
balance short and long term priorities,
demonstrate initiative, strong strategic and leadership skills,
apply analytical and strategic thinking,
translate strategy and analysis to a tactical, executable level,
synthesize complex information and distill critical customer driven insights to drive brand performance,
work effectively in a customer and brand team-based environment and partner with internal and external stakeholders,
problem-solve and make decision,
project manage complex workstreams,
apply verbal and written communication skills, and manage multiple priorities effectively.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Travel may be required up to 20% of the time.
Work Location Assignment: Hybrid
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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