WHY PATIENTS NEED YOU
Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI). The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action, differentiated clinical outcomes, and unique dosing and administration, Hympavzi is a breakthrough in hemophilia treatment. Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizer’s purpose of developing Breakthroughs that change patient’s lives.
The hemophilia landscape is poised for disruption with several new molecules either recently launched and/or imminently launching in the next couple of years. As a combined $17B market, this represents one of the largest rare disease areas and the stakes are high in the next couple of years for players to establish market leadership. It will be critical for Hympavzi to differentiate itself in a crowded landscape and drive HCP choice. Building a robust understanding of the customer experience, including drivers and barriers of switching and treatment choice, to inform strategy, positioning, messaging, data/evidence generation will be a critical success factor for accelerating Hympavzi growth.
WHAT YOU WILL ACHIEVE
This role reports to the Global Hympavzi Lead and will be responsible for building a comprehensive HCP Strategy, including insights development, content creation, and supporting regional/local execution efforts. He/She will work cross-functionally with the global hemophilia organization including other members of the Global Hympavzi Marketing Team, Medical, and Legal. Additionally, this role will work closely with counterparts within the US Hympavzi Team, the International Commercial Office (ICO), the Emerging Markets Commercial Office (EMCO), Local Markets, and Promotional Agencies. This position requires strategic thinking and agility, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of fostering cross-functional collaboration.
HOW YOU WILL ACHIEVE IT
HCP Strategy
Set the vision and establish strategic priorities for Global Hympavzi HCP Strategy.
(assess market landscape, lead insight generation, and define implications in collaboration with MRI/BAI, US/ICO/EMCO, and other Global Marketing/XFT colleagues).
Partner with Global Hympavzi Consumer Lead to continuously assess HCP-Patient Hemophilia Treatment journey and identify opportunities to drive Hympavzi choice.
Lead HCP Segmentation strategy and partner with US/ICO/EMCO to develop an approach for local implementation/pull-through
Identify opportunities to raise awareness of the unmet clinical needs and disease burden in Hemophilia Treatment
Lead efforts to define success and establish/track KPIs for HCP Strategic Imperatives (in collaboration with MRI/BAI, Global Launch Lead, US/ICO/EMCO, and priority markets).
Lead all HCP strategy and tactical planning efforts in support of the annual operating & tactical plan process and other ad hoc team workstreams.
Brand Positioning and HCP Branded Messaging
Establish and champion the Brand Positioning and ensure alignment and pull-through of positioning to HCP strategies/tactics, cross-functional initiatives, and global/regional/local activities.
Collaborate with global, regional/local, and cross-functional team members to develop a targeted and relevant messaging and communications strategy and tactical plan (e.g., Core Claims Repository), based on customer insights and early launch learnings.
Assess impact leveraging ATU and other market insights, and partner closely with regional/local colleagues to evolve approach based on market needs and customer response.
HCP Branded Creative Campaign
Lead the ongoing rollout of the Hympavzi Global Branded campaign, in collaboration with US/ICO/EMCO partners (including headlines/taglines, image library, use guidance, etc.).
Apply early launch learnings and regional/local customer insights to create, test, refine, and rollout campaign updates across all markets.
Partner with US/ICO/EMCO partners, global congress/P2P lead, and global HCP Sr. Marketing Manager to identify additional opportunities for campaign pull-through (via different channels and tactics.
Brand Book & Assets:
Maintain all Global Branding Guidance, Logos, and other promotional asset guidance in the Hympavzi Branded and Unbranded Style Guides.
Provide guidance to regional/local colleagues and global/regional/local agency partners on appropriate use of global brand assets.
AOR Lead
Manage Promotional Agency of Record, ensuring coordination with Med Ed agency, delivery of clear and robust scopes of work, appropriate staffing, excellence in execution, on-time delivery, and timely and efficient budget management.
QUALIFICATIONS
Must-Have
BA/BS with at least 8+ years of experience.
Pharmaceutical industry experience in marketing, strategy and new product launch.
Strategic cross functional leadership experience including in-market experience and above country/regional scope.
Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions.
Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision.
Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics.
Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations.
Demonstrated success in independently developing, executing, and measuring cross-channel HCP and/or Consumer marketing programs.
Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies.
Excellent verbal and written communication skills for a wide variety of audiences.
Strong analytical skills, detail oriented, action-driven and creative.
Excellent project management skills.
Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity. Track record of pushing boundaries and not accepting status quo.
Be a team player and focused on Pfizer values.
Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations.
Nice-to-Have
MBA/MS with at least 7+ years of experience; OR PhD or JD with at least 5+ years of experience.
Global marketing experience preferred.
Prior launch experience preferred.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
International travel based on business needs ~20%
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
OTHER JOB DETAILS
Last Date to Apply for Job: March 20, 2026
Additional Location Information: Global Any Pfizer Site, Europe Any Pfizer Site
Eligible for Relocation Package – NO
Secondment 6-9 months.
If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.
There will be no change to your current work location.
Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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