Hympavzi Global Marketing Director, Consumer Lead

ROLE SUMMARY 

Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI).  The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action, differentiated clinical outcomes, and unique dosing and administration, Hympavzi is a breakthrough in hemophilia treatment.  Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizer’s purpose of developing Breakthroughs that change patient’s lives.

The hemophilia landscape is poised for disruption with several new molecules either recently launched and/or imminently launching in the next couple of years. As a combined $17B market, this represents one of the largest rare disease areas and the stakes are high in the next couple of years for players to establish market leadership. It will be critical for Hympavzi to motivate patients and caregivers to act with urgency and consider switching to an new efficacious, safe, and convenient treatment.  Building a robust understanding of the patient experience, including drivers and barriers of switching and treatment choice, to inform strategy, positioning, messaging, data/evidence generation will be a critical success factor for accelerating Hympavzi growth.

This role reports to the Global Hympavzi Lead and will be responsible for building a comprehensive Patient Activation Strategy, including insights development, content creation, and supporting regional/local execution efforts. He/She will work cross-functionally with the global hemophilia organization including other members of the Global Hympavzi Marketing Team, Medical, and Legal.  Additionally, this role will work closely with counterparts within the US Hympavzi Team, the International Commercial Office (ICO), the Emerging Markets Commercial Office (EMCO), Local Markets, and Promotional Agencies.  This position requires strategic thinking and agility, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of fostering cross-functional collaboration.

ROLE RESPONSIBILITIES  

• Consumer Strategy (e.g., insights, segmentation, journey, opportunity identification)

  • Set the vision and establish strategic priorities for Global Hympavzi Consumer Strategy
    (assess market landscape, lead insight generation, and define implications in collaboration with MRI/BAI, US/ICO/EMCO, and other Global Marketing/XFT colleagues)
  • Partner with Global Hympavzi HCP Lead to continuously assess Hemophilia Treatment journey and identify opportunities to drive Hympavzi choice
  • Lead Patient Segmentation strategy and partner with US/ICO/EMCO to develop an approach for local implementation/pull-through
  • Identify opportunities to raise awareness of the unmet clinical needs and disease burden in Hemophilia Treatment
  • Lead efforts to define success and establish/track KPIs for Patient Strategic Imperatives (in collaboration with MRI/BAI, Global Launch Lead, US/ICO/EMCO, and priority markets)
  • Lead all Patient strategy and tactical planning efforts in support of the annual operating & tactical plan process and other ad hoc team workstreams

• Patient Unbranded & Branded Messaging

  • Ensure alignment and pull-through of Brand Positioning to Consumer strategies/tactics, cross-functional initiatives, and global/regional/local activities
  • Collaborate with global, regional/local, and cross-functional team members to develop a targeted and relevant messaging and communications strategy and tactical plan (e.g., Core Claims Repository), based on customer insights and early launch learnings
  • Assess impact leveraging ATU and other market insights, and partner closely with regional/local colleagues to evolve approach based on market needs and customer response.

• Patient Unbranded & Branded Creative Campaign (w/pull-through tactics)

  • Lead the development of an unbranded Consumer campaign, in collaboration with US/ICO/EMCO partners (including headlines/taglines, image library, use guidance, etc.)

  • Apply early launch learnings and regional/local customer insights to create, test, refine, and rollout campaign updates across all markets
  • Partner with US/ICO/EMCO partners, Communications/Corporate Affairs, and Global Congress Lead to identify additional opportunities for campaign pull-through (via different channels and tactics)
  • Assess opportunities for branded consumer campaigns and messages, including the creation of a patient core claims repository

• PAG Strategy

  • Work with Medical, GAV, Comms, Global Congress Lead, and US/ICO/EMCO partners to set the Hympavzi/Hemophilia PAG Engagement Strategy
  • Establish PAG Engagement Ways of Working and pull-through with the global Hympavzi Community (global/regional/local cross-functional team)
  • Identify opportunities for commercial partnership/engagement with PAGs (including, but not limited to, co-creation of patient and caregiver education, insight generation, tools/resources/technology partnerships, etc.)
  • Develop and conduct advisory boards to refine strategy, co-create content and deepen insights around patients and PAGs education
  • Co-manage PAG sponsorships budget, ensuring alignment to strategy and corporate compliance

QUALIFICATIONS  

• BA/BS degree required.
• 8+ years of pharmaceutical industry experience in marketing, strategy and new product launch
• Strategic cross functional leadership experience including in-market experience and above country/regional scope
• Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions
• Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
• Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics
• Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations
• Demonstrated success in independently developing, executing, and measuring cross-channel HCP and/or Consumer marketing programs
• Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies
• Excellent verbal and written communication skills for a wide variety of audiences.
• Strong analytical skills, detail oriented, action-driven and creative
• Excellent project management skills
• Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity.  Track record of pushing boundaries and not accepting status quo.
• Be a team player and focused on Pfizer values
• Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations

PREFERRED QUALIFICATIONS

• Advanced degree preferred
• Global marketing experience preferred
• Prior launch experience preferred 

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• International travel based on business needs ~30%

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Work Location Assignment: Hybrid

Other Job Details:

Last day to apply: December 23, 2025

The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

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