Global Media Strategy Director

Job Description:

Carat builds modern businesses in media around the people that matter.

Modern businesses are built in media, around people. This is what we do.

For scaled brands, Carat is the gateway to dentsu. With our bespoke approach to client partnerships, we innovate to drive both immediate performance and longer-term transformation.

We achieve this in three unique ways:

We understand people better than anyone else, which helps us pinpoint growth audiences and move brands at people speed

We combine media, creative, and customer experience to design end-to-end experiences that build brand equity, create valuable connections, and drive both commerce and culture

We pioneer next-gen media outcomes that build modern brands, increase brand power, and benefit society

We don’t sit back. We pioneer in media, positively advocating for people, business and society in everything that we do.

This Strategy Director role is focused on key global clients and reinforces our team’s role as a strategic partner to their brand & media teams in developing future-facing strategic guidance, thought leadership, and best practices for a diverse subset of local markets.

Role purpose

The Carat strategy team combines craft skills, creative problem solving, and a diverse range of experience to find and address the challenges that we believe hold our clients back from growing as profitably as they should.

All clients in our portfolio have a diverse geographic footprint, combine both traditional and non-traditional growth markets, and boast strong strategic talent that love collaborating on a wide range of projects.

The Strategy Director supports the Strategy Partner(s) and Senior Strategy Partner in their client village in developing brilliant cross-disciplinary solutions for key clients, thereby elevating the role of media on the business agenda.

Concretely, this means:

• Helps elevate media and its creative use in improving the consumer experience within our clients’ wider business agenda
• Works as a guide and support to central brand / media teams to infuse best-in-class strategic and media planning thinking in central guidance
• Working hand-in-glove with strategy and planning teams in local markets to raise the floor on local market strategy, media planning, and implementation
• Supports with the delivery of thought leadership to clients on key business, marketing, and media challenges and opportunities
• Work closely with existing strategic talent on their accounts, identifying opportunity for collaboration and project ownership, and proactively supporting each other

Key Accountabilities

Responsibilities include, but are not limited to:

• Forging strong relationships with day-to-day global clients, helping them deliver against their objectives
• Being vocal and collaborative with clients (having an informed opinion), sharing insight into the changing media landscape, and demonstrating Carat’s role within an integrated communication mix by developing quality media strategy
• Helping to develop responses & guidance to strategic and campaign briefs from global clients to ensure best in class thinking & global consistency
• Driving excellent and appropriate use of insights & planning tools (dentsu’s suite of Merkury tools) on client briefs to drive business-outcome-focussed planning across the media ecosystem
• Leveraging econometrics, business analytics, and past campaign/competitive learnings to develop, refine and deliver media implementation guidelines
• Build a deep understanding of dentsu’s strengths, products, and product pipeline
• Contributing to a thought leadership agenda for the client which combines the latest in media / marketing ideas with real-world commercial impact for the brand

Professional Skills Overall

You will have a strong, proven track record of:

• Working knowledge of media & communications planning processes, as well as insight & planning tools
• Understanding of the role of media in delivering business value, combining both working knowledge of the key global platforms (i.e., Meta, Amazon, Google, TikTok, etc.) as well as the fundamentals of end-to-end communications planning
• Audience data and analytics knowledge to create audience profiles and actionable media performance insights
• Experience using first-, second-, and third-party sources to uncover meaningful trends and articulate actionable (audience) insight
• Delivering strategic thinking with a strong ability to communicate (verbal & written) strategic recommendations and innovative ideas with clarity
• Developing marketing and communications strategies for multi-market clients
• Working with day-to-day clients to advise on the strategic direction of their communications and its ability to deliver business value

• Local advanced market experience essential to build global solutions and advise markets successfully. Global experience is helpful (experience managing 15+ markets);
• Strong evidence of collaborative cross agency relationship management especially media and creative teams;
• Knowledge of tech- and innovation-led brands would be beneficial

What do we offer?
 

• 3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days;
• 2 Social Impact Days - you can volunteer for the cause of your choice;
• Extensive learning and development possibilities - wide range of in person and online training courses;
• Clear career progression;
• A hybrid work model, we work 3 days at the office, 2 days at home;
• And, of course, a good salary and excellent fringe benefits.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

#LI-ED3

Location:

Amsterdam

Brand:

Global Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)