OVERVIEW OF THE COMPANY
Fox CorporationUnder the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.Red Seat Ventures partners with leading brands, creators, and organizations to build and scale digital-first media businesses. We combine strategic insight, creative excellence, and operational rigor to deliver content-driven platforms that engage audiences and drive sustainable growth.
As part of our mission to expand into premium Free Ad-Supported Streaming TV (FAST) experiences, Red Seat Ventures is launching a True Crime FAST Channel—dedicated to delivering gripping, real-world storytelling for a passionate and highly engaged global audience.
We’re seeking a General Manager to lead the launch, growth, and performance of this channel, overseeing every aspect from content strategy and audience development to advertising monetization and operational execution.
The General Manager, True Crime FAST Channel will serve as both strategic architect and operational leader for Red Seat’s rapidly expanding true crime streaming space. The General Manager, True Crime FAST Channel requires a visionary media executive who understands both the art of storytelling and the science of distribution—someone who can build a sustainable, data-informed, and highly engaging streaming brand in the competitive FAST ecosystem.
A SNAPSHOT OF YOUR RESPONSIBILITIES:
Strategic Planning
Execute the overall vision and growth strategy for RSV’s True Crime FAST Channel.
Identify opportunities for channel expansion across various FAST & VOD platforms.
Leverage audience insights and market data to guide programming, distribution, and promotional strategies.
Financial Management
Own the P&L for the True Crime FAST Channel, including revenue forecasting, expense control, and profitability management.
Collaborate with executive leadership on business modeling, pricing strategy, and long-term growth planning.
Track and report key performance indicators related to audience engagement, ad yield, and cost efficiency.
Content & Programming
Work with Red Seat’s content partners, producers, and rights holders to acquire or develop high-performing titles.
Oversee programming schedules, ensuring a dynamic mix of episodic and longform storytelling that sustains viewer engagement.
Use analytics to continually refine content strategy, genre mix, and audience retention tactics.
Advertising Sales & Monetization
Partner with ad sales teams to design and execute monetization strategies across direct, programmatic, and sponsorship channels.
Optimize ad inventory utilization, CPMs, and fill rates through data-driven decision-making and platform relationships.
Develop and implement comprehensive VOD monetization strategies based on market trends, competitive analysis, and consumer behavior.
Operations Management
Lead end-to-end operations for channel delivery, including playout systems, scheduling, and quality assurance.
Collaborate with technology and distribution partners to ensure seamless streaming & VOD experiences.
Introduce process automation, analytics dashboards, and workflow efficiencies to scale operations effectively.
Compliance & Regulations
Ensure adherence to legal and ethical standards related to true crime storytelling—particularly around victim sensitivity, rights, and privacy.
Maintain compliance with content licensing, advertising regulations, and platform standards.
Safeguard Red Seat’s brand reputation through responsible editorial practices.
Team Leadership & Development
Build and lead a cross-functional team across content, programming, marketing, operations, and ad sales.
Foster a culture of innovation, collaboration, and accountability that aligns with Red Seat’s entrepreneurial DNA.
Collaborate closely with the executive team to align the channel’s strategy with broader company goals.
Serve as the primary liaison to platform partners, content licensors, and technology vendors.
WHAT YOU WILL NEED:
7+ years in streaming media or television
Must have previous experience in FAST (Free Ad-Supported Streaming TV)
Proven experience launching or scaling a channel, brand, or streaming property.
Strong understanding of true crime or unscripted entertainment audiences—what engages them, and how to handle sensitive material responsibly.
Familiarity with content licensing, syndication, and programming strategy across FAST.
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We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-179,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.