General Manager, Latin America

Roblox is seeking a strategic, execution-oriented General Manager to lead our Latin American (LATAM) business, based in São Paulo, Brazil. LATAM is a critical priority region at the intersection of explosive user growth, safety & compliance, and vibrant creator ecosystem development.

As GM, you’ll be the accountable leader for the region—our senior representative externally (government, media, partners) and the orchestrator internally across product, policy, and operations. The GM is accountable for leading the business in LATAM, influencing product, growth, compliance, and reputation in a unified way while thoughtfully managing regulatory and market tradeoffs across diverse economies.

 

You Will

• Set ambitious regional goals and a clear strategy; lead day-to-day execution with local teams and partners across LATAM.
• Act as LATAM’s advocate within Roblox, ensuring regional needs inform global priorities, especially regarding monetization, payment methods, and content localization.
• Serve as the primary bridge between the local office in Brazil and HQ across regulatory, product, safety, and operational topics.
• Establish the local office as an “early warning system” for regulatory, cultural, and market signals across major markets like Brazil, Mexico, and Argentina.
• Maintain uninterrupted operations across key LATAM markets, ensuring platform stability and performance.
• Anticipate and address emerging obligations, particularly related to digital platforms, data privacy (e.g., Brazil's LGPD), and consumer protection across the region.
• Drive LATAM-specific compliance initiatives in partnership with Policy, Trust & Safety, Legal, and Product.
• Establish strategic relationships with regulators, ratings agencies, and media to reduce risk and ensure business continuity.
• Serve as a regional spokesperson on safety and integrity, strengthening public trust and resilience.
• Define and execute the regional growth plan to maximize user growth, bookings, and the health of the local creator ecosystem, focusing on localized payment solutions and accessibility.
• Build on-the-ground presence to expand brand awareness and support creators—prioritizing key cultural verticals and relevant genres.
• Build and deepen relationships with strategic partners across the region, including telecom operators and local media companies.
• Partner with HQ product and core functions to shape integrated roadmaps for Growth and Compliance.

You Have

• A track record of running complex, multi-country operations across a major international region.
• Expertise operating in a global, matrixed organization.
• Proven success navigating highly regulated or politically complex environments in Latin America.
• Gaming and or UGC platform experience (a strong asset).
• Technical fluency and or background (preferred).

You Are

• A seasoned executive with a track record of running complex, multi-country operations across a major international region.
• An expert at operating in a global, matrixed organization, providing dotted-line leadership while country leads report solid-line into global functions.
• Willing to frequently travel to HQ (San Mateo, CA) for the first 12 months to establish deep alignment and operating foundations before transitioning to a long-term base in Brazil.
• Exceptional in communication skills, with proven ability to act as a spokesperson and provide regional legitimacy with governments and partners.
• Someone with proven success navigating highly regulated or politically complex environments, especially in emerging markets.
• Fluent in English (required).
• Fluent/Native in Brazilian Portuguese (required) and working proficiency in Spanish (essential for managing pan-regional operations).