1. Data Cleanup & Basic Analysis
Perform simple data-cleaning tasks in Excel (e.g., updating contact info, removing duplicates, organizing product/service categories).
Conduct basic descriptive analysis (e.g., product hit rate, best seller, sales trend analysis, customer segments growth trend) to support business visibility.
Provide a short insights summary based on findings.
2. Market Pricing Evaluation of Similar Products
Conduct online research of equivalent products offered by competitors (online catalog, distributor listings, marketplace pages etc).
Organize findings into a comparison sheet (price ranges, product features, brand positioning).
Identify pricing gaps, premium-positioned products, or potential opportunities for competitive adjustment.
Present a short report or slide summary on findings.
3. Digital Marketing Support
Help prepare a LinkedIn post, product information update, or content draft for an EDM.
Support content preparation for events or product highlight campaigns.
Track simple engagement metrics after posting (if applicable)
4. Market & Competitor Scan
Competitor Product & Digital Presence Scan
Review how competitors present similar instruments online (navigation, technical details, service offerings).
Summarize strengths, weaknesses, and digital positioning.
Market Sponsorship & Events Calendar Tracking
Research upcoming scientific conferences, laboratory expos, STEM education events, and industry webinars where vendors typically participate.
Compile a Market Events & Sponsorship Calendar listing:
Event name
Date & location
Event type (expo, seminar, training series, online webinar)
Sponsorship tiers (if publicly listed)
Competitors known to attend
Marketing Ideas Inspired by Competitor Event Participation
Identify how competitors leverage events (booth themes, demonstrations, campaign tie-ins, giveaways, educational talks).
Propose 2–3 actionable marketing ideas relevant to the company’s scientific instrument portfolio, such as:
Product demo themes aligned with trending lab technologies
Digital follow-up strategies post-event (QR codes, landing pages)
Co-branded mini‑workshops with academic partners
Content ideas inspired by competitor event positioning
Deliver findings in a short summary deck.
Research Grant Tracking & Data Updates
Conduct online research to gather the latest information on awarded research grants from relevant Singapore government agencies, research councils, universities, and funding bodies (e.g., A*STAR, NRF, MOE Tier funding, Agency-linked research centers, etc.).
Update the existing grant-tracking file with new awards, including:
Grant title
Principal investigator (PI)
Institution / research centre
Funding amount (if publicly stated)
Research focus area / domain
Grant duration & start date
Review each awarded grant’s scope to determine relevance to the company’s product offerings