Field Marketing Manager

Job Description

What is the opportunity?

As a Field Marketing Manager with the RBC Wealth Management Canada Marketing team, you will serve as a trusted marketing consultant and relationship manager for advisors across Canada. You’ll help them grow their businesses by crafting tailored marketing strategies, providing expert recommendations, and managing the delivery of high-quality creative assets through our in-house creative studio.

A core part of this role includes travelling to branch locations nationwide as a subject-matter expert, helping educate advisors and managers on the marketing tools, digital platforms, and creative solutions available to them, while uncovering opportunities to innovate and build new resources.

We’re looking for a relationship-driven communicator and creative problem solver who can connect with advisors, understand their needs and translate ideas into meaningful marketing solutions. You should have strong project management skills, a passion for digital marketing, and the ability to navigate constraints while still generating fresh, effective ideas.

What will you do?

Act as a marketing consultant

• Serve as the primary contact for advisors seeking marketing guidance, helping them clarify business goals and turn them into actionable plans
• Conduct one-on-one consultations to identify opportunities, recommend strategies, and bring forward new ideas that support advisor growth
• Build trusted relationships across our national salesforce, understanding the unique dynamics of each advisor team and branch

Project manage creative requests

• Manage the intake, scoping, and delivery of creative marketing collateral in partnership with our designers, copywriters, and content specialists
• Review materials for brand alignment, messaging accuracy, and best practices
• Ensure timely, high-quality execution of brochures, social content, landing pages, website updates, and more

Travel as a marketing expert

• Represent our marketing team at branch visits across Canada, delivering presentations and consultations on how marketing can accelerate business development
• Provide in-person guidance on digital tools, branding, websites, social media, and campaign opportunities
• Gather insights from the field to help evolve our offering and shape future marketing solutions

Drive innovation and improve efficiencies

• Identify gaps, inefficiencies, or unmet advisor needs and work with the Marketing team to design scalable tools and resources
• Stay current on industry trends, digital best practices, and evolving marketing technology
• Champion creative thinking within brand and regulatory constraints

What do you need to succeed?

Must have

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5-7 years of experience in consulting role
• Flexibility and desire to travel across Canada

• Strong verbal and written communication skills and prior experience working in a customer service role
• Skilled in project management; exemplary organizational skills with a keen eye for detail, excellent time management skills and ability to prioritize multiple projects
• Strong client management skills, with the ability to build relationships, understand needs, and deliver tailored support
• Business-minded with a passion for digital marketing and make a concerted effort to stay abreast of developments in our industry
• Natural problem solver and can think on your feet

Nice to have

• Broad knowledge of financial markets with some familiarity with wealth management
• Fluent in French (reading, writing, conversation)

What’s in it for you?

We thrive on the challenge to be our best, be progressive, maintain a growth mindset and work together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-12-19

Application Deadline:

2026-01-05

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

$62,000.00 - $110,000.00

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging, and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.