Field Execution Capability Manager

Job Description :

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

Role Dimensions

At Diageo, we are driven to be the best performing, most trusted, and respected consumer products company in the world. Our Field Sales teams sit at the heart of that ambition, building strong customer partnerships and executing brilliantly in every outlet. The Field Execution Capability Manager plays a pivotal role in enabling our GB On-Trade Commercial and Quality teams to deliver this vision. You will design and embed the capability framework and routines that empower our people to perform at their best — developing the executional, quality and leadership skills required to win in pubs, bars, and restaurants across the country. You will spend regular time in trade to help you connect capability frameworks & routines to front-line delivery. During this time in trade you will focus on auditing team’s adherence to these frameworks and provide coaching to drive continuous improvement. This will enable the performance of the Field & Technical team and ensures every customer interaction reflects the quality, passion, and purpose of our brands, driving value for our customers and growth for Diageo. You will operate within the dynamic, geographically distributed, and highly relationship-driven independent On-Trade environment across Great Britain, partnering across functions to align capability programs to Diageo’s broader GB strategy. This role will directly enable delivery of GB On-Trade targets by elevating field teams capability, executional & quality standards, ensuring training and enablement programs deliver measurable returns through improved customer outcomes, distribution, visibility, and rate of sale.

Top Accountabilities

• Act as a trusted coach and capability partner to Commercial Managers and Field & Quality teams, inspiring a culture of performance, accountability, and continuous learning & improvement.

• Leads through Diageo’s values, fostering inclusivity, curiosity, and celebration of diverse perspectives.

• May manage or coordinate a network of field capability trainers or sales champions to embed new tools and behaviours.

• Deliver, and sustain high-quality capability programs that strengthen selling, negotiation, and activation excellence - focussed on Guinness quality across the F&T team. Using a data led approach you will track the effectiveness of programmes and interventions, course correcting where necessary.

• Translate commercial and brand strategies into field-ready capability tools, enabling consistent and outstanding outlet execution with a particular focus on Guinness Quality.

• Ensure our new joiners are set up for success by facilitating and running onboarding programmes that enable strong performance.

• Support managers to drive performance across all members of field teams. Ensure fast intervention to maximise high performance across all members of sales and quality teams.

• Regular auditing and coaching of quality team during your time in trade will be a key enabler of success for this role.

Ideal Experiences / Qualifications / capabilities

• University Degree or significant relevant experience.

• Professional career/experience built in FMCG or other fast moving sector.

• Extensive dispense & quality experience in drinks industry.

• Experience of building and leading business improvement programmes.

• Experience of designing and delivering learning programmes and content (highly desirable), with experience of the building, designing and delivery phases

• Strong stakeholder management and influencing skills.

• Excellent organizational, prioritization and time management skills.  

• Project Management experience and ability.

• At least 2-3 years commercial experience.

• High level proficiency in MS Word, MS Excel and MS PowerPoint. 

• Excellent communication skills- written and verbal.

• Attention to detail and high level of accuracy.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2026-03-17