8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.
8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity.
As an organization, we are looking for Team8s who are AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth. Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.
We are seeking a results-driven Director, GTM Enablement and AI Transformation to spearhead the rapid transformation of our sales organization through AI-powered enablement and operational excellence. This is a hands-on leadership role for a proven change agent who can cut through complexity, establish clear priorities, and deliver measurable impact in fast-moving, high-stakes environments.
The ideal candidate is a strategic operator who thrives in transformation scenarios and can diagnose performance gaps, architect scalable solutions leveraging AI and modern enablement technologies, and drive adoption across distributed teams. You will serve as a force multiplier for our go-to-market organization, ensuring our sales teams have precisely what they need, when they need it, to win in the market.
This role requires an entrepreneurial self-starter who can lead cross-functional initiatives, manage a high-performing team, and maintain laser focus on the critical few priorities that drive revenue outcomes. You will be the connective tissue between Sales Leadership, Product, Marketing, and Operations, translating strategy into execution while eliminating distractions that prevent our GTM teams from doing their best work.
Architect and execute an aggressive enablement transformation roadmap that delivers rapid, measurable improvements in sales productivity and win rates
Drive organizational change through data-driven prioritization, ruthlessly focusing resources on high-impact initiatives while deprioritizing noise
Lead cross-functional alignment to ensure Sales, Marketing, Operations, Product, and Leadership are synchronized on enablement priorities and business outcomes
Manage a results-oriented enablement team, fostering a culture of accountability, experimentation, and continuous improvement
Partner with Revenue Operations to align CRM standards, pipeline inspection processes, and forecast accuracy improvement initiatives
Define role-specific performance standards using competency mapping and behavioral assessment methodologies that correlate with customer satisfaction and revenue generation
Partner with external consultancies and leverage proven assessment tools to establish evidence-based performance frameworks
Implement consultative selling methodologies that transform product-centric interactions into customer-centric, outcome-focused conversations
Create measurable competencies and behavioral standards that enable scalable excellence across all GTM roles
Build standardized qualification criteria and pipeline advancement frameworks that improve forecast accuracy
Champion the adoption of AI technologies across the sales organization from conversational intelligence and coaching tools to adaptive learning platforms and content generation
Deploy conversation intelligence platforms to analyze winning customer interactions and extract behavioral patterns that drive revenue outcomes
Design and deploy AI-enabled enablement solutions that personalize training, automate content delivery, and provide real-time coaching at scale
Enable sellers to leverage AI tools effectively in their daily workflows, driving productivity gains and competitive advantage
Create AI-powered simulation and roleplay environments that provide stress-tested experiential learning at scale
Continuously evaluate emerging AI technologies and methodologies, rapidly piloting and scaling solutions that demonstrate clear ROI
Own end-to-end design and delivery of onboarding, ongoing training, and performance development programs that compress ramp time and accelerate productivity
Implement intelligent content systems that deliver the right playbooks, talk tracks, and competitive intelligence to the right sellers at the right moment
Build AI-powered content generation capabilities that enable "segment of one" customer narratives and personalized engagement strategies
Partner directly with Sales Leadership to identify skill gaps and deploy targeted interventions that drive immediate performance improvements
Create simulation-based training and AI role-play experiences that prepare sellers for complex customer conversations
Transform training content from product-focused presentations to customer-centric narratives that teach pain point identification and consultative selling
Own planning and execution of the annual Sales Kickoff, ensuring alignment of training, motivation, and strategic messaging across 200+ GTM team members
Lead New Product Introduction (NPI) processes, coordinating cross-functional launch readiness between Product, Marketing, Sales, and Customer Success
Develop competitive positioning frameworks and battle cards that differentiate based on business outcomes rather than feature comparisons
Create launch enablement programs that ensure GTM teams can effectively sell, implement, and support new offerings from day one
Design post-event measurement frameworks that track SKO impact on performance and NPI adoption rates
Establish clear success metrics tied directly to revenue outcomes, pipeline generation, and sales efficiency
Partner with Revenue Operations to build dashboards and reporting infrastructure that provide visibility into program effectiveness and adoption rates
Conduct rigorous analysis of performance data to identify trends, surface insights, and inform continuous optimization
Leverage conversation intelligence analytics to provide personalized coaching recommendations based on actual customer interactions
Drive accountability through transparent measurement and regular business reviews with stakeholders
Create feedback loops that continuously improve standards, enablement content, and evaluation methodologies
7+ years in sales enablement, revenue operations, or sales leadership roles, with at least 3 years leading teams through significant transformation
Proven track record driving transformative enablement in complex, fast-paced B2B SaaS organizations undergoing change
Deep expertise implementing and enabling AI-powered tools for learning, coaching, content delivery, and sales performance; not just awareness, but hands-on experience deploying these technologies at scale
Proven experience implementing consultative selling methodologies (MEDDIC, Challenger, Value Selling, Solution Selling, or similar) that drive measurable behavior change
Hands-on experience with conversation intelligence platforms (Chorus, Gong, or similar) for coaching, performance improvement, and extracting winning behaviors
Track record planning and executing large-scale sales kickoffs (200+ attendees) that drive measurable performance improvement
Experience leading New Product Introduction (NPI) enablement and cross-functional launch coordination
Demonstrated ability to manage competing priorities and make decisive trade-offs to focus teams on what matters most
Strong operator mentality with the ability to move seamlessly between strategic planning and tactical execution
Exceptional cross-functional collaboration skills with the ability to influence without authority and build consensus across diverse stakeholder groups
Self-starter with entrepreneurial instincts, comfortable with ambiguity, able to define problems and architect solutions independently
Track record of building and leading high-performing teams in results-driven cultures
Strong analytical capabilities with experience using data to drive decision-making and measure impact
Excellent communication and executive presence, able to distill complexity into clear narratives and action plans
Experience with competency mapping and behavioral assessment frameworks
Background in revenue operations or sales analytics
Familiarity with experiential learning design and simulation-based training methodologies
Experience building AI automation workflows for sales activities and customer engagement
Knowledge of communications technology, UCaaS, CCaaS, or CPaaS markets
Experience with content management systems and intelligent content delivery platforms
Certification in recognized sales methodologies or instructional design
Within the first 12 months, this role will be measured on:
Reduction in sales cycle length and customer acquisition costs
Improvement in win rates and competitive positioning effectiveness
Increased forecast accuracy through standardized qualification processes
Acceleration of new hire ramp time and time-to-productivity
Improvement in customer satisfaction scores and retention rates
Successful execution of annual Sales Kickoff with measurable post-event performance impact
Effective launch of new products with high adoption rates across GTM teams
Measurable increase in consultative selling behaviors captured via conversation intelligence
Team engagement scores and retention of high-performing enablement professionals
The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.
Salary Ranges:
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For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
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Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.