Scope of the Role
The Communications leader will provide day-to-day and strategic long-term support for the marketing department and business units. This role will include strategizing, planning and executing various initiatives on corporate positioning programs for the company and its executives. The Director of Communications will be responsible for planning, managing and expressing the LegalShield value proposition to traditional and non-traditional media. Development of utilization of proprietary survey data to insert the brand into media conversations about current events. This position will also lead the development of thought leadership content using LegalShield provider lawyers.
Performance Outcomes
Performance Outcome: Media messaging and outreach
In coordination with the agency create messaging that allows for pitching of media to support insertion of the brand narrative into editorial surrounding legal issues and relevant current events. Research, identify and submit admissions for key awards in the legal and identity theft protection space.
Performance Outcome: Supporting business channels
Support our business units in collaborating on thought leadership pieces to be featured in HR related media and direct selling media.
Performance Outcome: Develop proprietary information
Collaborate with the competitive intelligence team and business units on survey topics, execution of surveys to support publicity efforts and sales enablement assets.
Performance Outcome: Own the marketing relationship with lawyer services and providers
Develop relationships with provider lawyers for use in media interviews, podcasts and thought leadership content to be leveraged in social media. Act as the marketing lead with lawyer services to understand their needs and work with appropriate departments to deliver needed assets.
Performance Outcome: Measurement
Regularly measure and report PR efforts in monthly, quarterly and annual reports
Education, Knowledge, and Experience
At least 8 years of public relations or communications experience/
Bachelor's Degree in communications, public relations, marketing, political science or related field, Master's degree preferred.
Proven track record managing an agency relationship and budget.
Success in advising and supporting senior executives including CEOs and boards of directors/
Must be a self-starter, well-organized, extremely detail-oriented team player that must be able to work in a fast-paced environment with short deadlines.
Proven ability to build and maintain mutually beneficial relationships with media and influencers/
A dynamic and effective storyteller who can deliver stories about our brands, products, offerings and growth/
Proven leadership abilities, able to lead from above and beneath/
Data driven, able to understand winning metrics and effectively tell a story with them/
FLSA Status
Exempt
Physical and Mental Requirements/ Work Environment
The work environment characteristics and physical demands described here are representative of these an employee encounters while preforming the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regular and predictable attendance and punctuality is required.
Some overnight travel may be required.
Prolonged periods sitting or standing at a desk and working on a computer.
Must possesses basic computer knowledge.
Commitment to Equal Opportunity
PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.
If you require a reasonable accommodation to complete the application process, please contact Human Resources at: humanresources@legalshieldcorp.com.