Las Vegas, Nevada
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Director of Marketing Activation is responsible for leading the execution of property-level marketing strategy. This role translates property business priorities into integrated marketing initiatives, ensures brand alignment at the property level, and drives on site accountability for campaign execution and performance. The Director partners closely with property leadership and the corporate marketing team to deliver cohesive storytelling, measurable business impact, and disciplined execution.
THE DAY-TO-DAY:
- Lead the activation and execution of enterprise and property-level marketing strategies, ensuring alignment to business objectives, revenue targets, and guest experience priorities
- Lead and develop a team focused on high-quality execution, accountability, and delivery against defined strategies
- Serve as the on-property owner of marketing execution, ensuring all campaigns and initiatives are delivered accurately, on time, and to standard
- Operationalize marketing strategy at the property level, translating direction into actionable plans, timelines, and deliverables
- Translate business needs into clear creative briefs and partner with Creative Services to execute campaigns that reflect brand standards and property storytelling
- Provide on-site accountability for campaign delivery, ensuring flawless execution across channels and touchpoints
- Review and approve guest-facing communications to ensure accuracy, relevance, and adherence to brand and campaign strategy
- Monitor marketing performance and identify optimization opportunities to improve execution and results (not redefine strategy)
- Drive prioritization and resource alignment to support effective execution of campaigns and initiatives
- Uphold enterprise marketing processes, tools, and governance while ensuring consistent execution at the property level
- Partner with property leadership to align execution priorities to business needs, ensuring marketing supports operational and revenue goals (note: aligned, not defining strategy)
- Collaborate cross-functionally with operations, revenue, and functional teams to ensure seamless execution of marketing initiatives
THE IDEAL CANDIDATE:
- The ideal candidate holds a bachelor’s degree in advertising, Marketing, or a related field and brings at least four years of relevant experience in advertising, marketing, client relationship management, or client services.
- Candidates may also come from a management background within advertising, marketing, hospitality, or a related industry where they have demonstrated the ability to lead initiatives and manage client relationships effectively.
- This individual maintains a strong awareness of industry trends and market dynamics, understanding how they impact client business strategies and brand positioning.
- They possess a deep knowledge of property and client branding, enabling them to ensure consistency and strategic alignment across marketing efforts. The ideal candidate is a strategic thinker who can independently initiate, manage, and successfully complete projects, while collaborating with cross-functional teams to drive results and elevate brand performance.
THE PERKS & BENEFITS:
- Wellness incentive programs to help you stay healthy physically and mentally
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- Free meals in our employee dining room
- Free parking on and off shift
- Health & Income Protection benefits (for eligible employees)
- Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19452
Are you ready to JOIN THE SHOW? Apply today!