Director, ARTD Marketing Mexico

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

março 13, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.  We are seeking a Director, Frontline Marketing - Mexico.

The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and Alcoholic Ready To Drink (ARTDs) community . This position will play a critical role in the long & annual range joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties.  We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. In detail:  

• ARTD Frontline Marketing will focus primarily on securing category winning portfolio, brands development, and innovation strategy and plans to drive sustainable business growth  

• Accelerate our ARTD business in Mexico providing strategic direction, identifying and maximizing growth opportunities aligned with the Global ambition and priorities.  

• Responsible for ARTD P&L in Mexico, including owned brands and co-branded, maximizing market value creation (OBPPC, DME investments).  

• Global Brands – working in partnership with Global Category Lead  

• Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights  

• Defines brand calendar market level, allocating OU-controlled DME to activity types    

What You’ll Do for Us 

• Leads the development and implementation of ARTD marketing strategies in collaboration with the bottlers in order to drive category growth. 

• Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers) 

• Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the brand & category) & “Now What” (recommendations in how to apply to customers business). 

• Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process. 

• Seek out and leverage internal tools and resources to support marketing strategies (e.g. via channel, asset and brand). 

• Lead key strategic meetings (e.g. Bottlers monthly/quarterly meetings). 

• Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy. 

• Build and track portfolio strategy implementation, including new products and brands launches. 

Qualification & Requirements 

• Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred. 

• 10+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. 

• Advanced Strategic Thinking & Application 

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results 

• Previous marketing experience 

• Demonstrated personal leadership skills and influencing ability 

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships 

• Effective oral and written communication skills with the ability to create persuasive selling stories. 

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.