Digital Tracking & Implementation Specialist

About your role

Rocket Lawyer is seeking a Digital Tracking & Implementation Specialist to own the design, execution, and governance of our tagging infrastructure across global digital properties. This highly visible role ensures the accuracy and reliability of the data that fuels our analytics, marketing optimization, and business decision-making.

In this instrumental role, you will translate business objectives into measurable tagging strategies, collaborating closely with product, technical, and marketing teams worldwide. You’ll lead tagging implementations end-to-end, maintain integrations with major partners (Meta, Google, TikTok, and others), and champion governance practices that ensure data quality and consistency at scale.

The successful candidate combines strong technical expertise (JavaScript, APIs, server-side tagging) with a deep understanding of performance marketing KPIs and testing methodologies. You will be trusted to identify and solve tracking gaps, implement best practices, and mentor stakeholders on tagging strategy. Your work will directly support growth initiatives, customer experience optimization, and accurate reporting across the company.

At Rocket Lawyer, you’ll have the opportunity to shape how we measure success, optimize marketing performance, and deliver data-driven insights that fuel business growth.

How you will make a difference day to day

• Translate business objectives into tactical roadmaps with measurable outcomes, collaborating with product owners and marketers to align on tagging objectives, best practices, and integration with measurement plans.
• Lead requirements gathering with product, technical, and marketing teams, and translate them into tagging specifications, data layer designs and consent management settings.
• Manage tagging implementations end-to-end—from requirements and build through testing, deployment, monitoring, and optimization.
• Build and maintain data integrations with partners (e.g., Meta, Google, TikTok) and evaluate new platform/software features for adoption.
• Implement governance practices, proactively identify and resolve tracking gaps, and provide training and mentoring on tagging best practices.
• Monitor tag performance, investigate anomalies, troubleshoot issues, and partner with analytics, data engineering, and business teams to ensure reporting accuracy.

What you’ll need

• 3–6 years of experience with Google Tag Manager (or Adobe/Tealium) and ad/analytics/CDP integrations.
• Experience implementing tags for and validating tags and metrics across a variety of ad platforms and tag debugging and validation tools.
• Strong understanding of business events, performance marketing KPIs, customer data and measurement and testing methods.
• Strong technical foundation in JavaScript, APIs, and server-side tagging; SQL preferred.
• Experience applying data layer standards and governance frameworks. 
• Proven project management skills and ability to lead cross-functional initiatives.
• Excellent communication skills and ability to align diverse stakeholders.
• Strong communication skills in both spoken and written English.

Bonus points for hands-on experience with

• Modern data warehousing/BI tools (Snowflake, AWS, Tableau, etc.).
• Implementing and maintaining analytics & monitoring tools.
• Consent management tools and frameworks.
• CDPs and server-side tagging infrastructures.
• Agile methodologies and project management tools (e.g., Jira, Confluence)

Benefits & Perks