The mission for the role:
We’re looking for a tenacious and well-rounded Digital PR Consultant for the German market, equally capable across brand creative and performance-driven approaches. As Popsa’s founding Digital PR hire in Germany, your mission is to establish our presence in this market, help shape the strategic direction of our PR efforts and lay the foundations for sustainable channel growth. You’ll work closely with other market-specific PR leads and draw on support from our central editorial team to ensure consistency in quality and storytelling.
You’ll bring a broad understanding of digital PR in all its forms, whether content led or product led, SEO informed or brand focused. You’ll be adept at balancing steady, high-quality output with careful management of brand risk and will consistently aim for best-in-class execution. As an individual contributor, you will use your existing network of PR contacts in Germany to help elevate Popsa’s brand message and product awareness.
You’ll collaborate confidently with teams across Creative, SEO and beyond, moving quickly across multiple communication channels to deliver impactful work. While you understand digital PR strategy, your primary mission is to execute it with precision, pace and creativity. This role is hands-on and suited to someone who has helped scale tech or digital-first brands and thrives in environments with high autonomy and ambitious growth targets.