Job Description Summary :
Trade Marketing Supervisor will help Trade Marketing Manager to monitor trade program and execution
Job Description :
Develop and execute trade marketing programs at outlets align with company strategy.
Ensure product visibility, display placement, and POSM utilization are carried out effectively and meet established standards.
Conduct regular field visits to monitor trade marketing activities and sales execution.
Analyze sales data (sell-in, sell-out, distribution, and channel growth) to identify trends and opportunities.
Prepare reports on market analysis, competitor activities, and outlet performance to support decision-making.
Manage and supervise promoters/merchandisers, ensuring implementation follows company guidelines.
Coordinate closely with Sales, Marketing, and Distributor teams to ensure smooth program implementation.
Monitor and control trade marketing budgets and assess program effectiveness.
Identify channel development opportunities and propose relevant promotional strategies
Requirements :
Bachelor's degree in Marketing, Business, or a related field.
Minimum 35years of experience in sales or marketing, preferably in a retail or FMCG (Fast-Moving Consumer Goods) environment.
Experience in managing local marketing teams (LMT) and working with customer accounts.
Proven track record in developing and executing promotional programs.
Strong understanding of sales and marketing strategies, particularly in product promotion and account management.
Proficient in budgeting and financial management.
Analytical skills to evaluate program effectiveness and make data-driven decisions.
Strong negotiation skills, particularly with buyers and partners.
Ability to monitor and evaluate market trends, including competitor activities.
Familiarity with Pareto principle (80/20 rule) for sales and market analysis.
"Our company has never levied any fees for the recruitment process nor has it required to order tickets and accommodation through a certain travel agent or certain person"