Job Description:

Better and fairer care. Always.

At St Vincent’s Care, kindness works for us. For over 175 years, we’ve been a leading provider of aged care, driven by a legacy of compassion and integrity. As we launch our exciting Bringing Care Home vision, we are taking high-quality, personal care directly into the homes of our communities nationwide.

Are you a strategic, data‑driven digital marketer ready to shape the future of care in Australia?

We are seeking an experienced Digital Marketing Manager to drive digital acquisition, content strategy and brand visibility across one of Australia’s most trusted aged care and retirement living organisations. This is your opportunity to lead a growing digital function, elevate our digital presence, and deliver meaningful outcomes for residents, families and communities.

You will be the driving force behind our digital ecosystem - leading SEO, paid media, content, social media, website optimisation and digital nurture programs that support our major service streams: Residential Aged Care, Home Care and Retirement Living. You will influence digital strategy end‑to‑end, manage external agencies, and play a key role in ensuring every digital touchpoint supports our mission of providing person‑centred, compassionate care.

This is a permanent full-time opportunity based from our Bowen Hills Head Office, QLD on a hybrid working arrangement.

Key responsibilities of the role:

Drive SEO, SEM, paid media, website UX/UI, and social media to support lead generation and brand visibility
Oversee the social media strategy and content calendar, ensuring alignment with brand tone and campaign priorities
Use data insights and SEO/UX best practices to optimise the full digital journey from discovery to conversion
Mentor and lead the Digital Content Producer and Content Writer to support high-impact content creation
Work closely with the internal stakeholders and external vendors to ensure digital assets align with cross-vertical marketing needs

Things that work for us:

At least 5 years in digital marketing with success across paid media, SEO, and website optimisation
Proven ability to manage direct reports and external agencies
Skilled in Google Ads, GA4, Meta Business Suite, SEMRush, and CMS platforms
Ability to translate complex data into actionable marketing decisions while balancing hands-on delivery
A collaborative style and a willingness to uphold the core values of St Vincent’s
Tertiary qualification in marketing, communications, or a related discipline

Things that work for you:

Opportunity to work for the nation’s largest Catholic not-for-profit health and aged care provider, with a rapidly growing and progressive vision

More take-home pay with competitive salary packaging options up to $15,990, Novated leasing, plus an optional Meals and Entertainment card up to $2,650 per annum
Be part of a supportive team, where you can grow professionally and make a genuine impact
Employee Assistance Program for staff and their families
Access to the Fitness Passport (FP) and more!

Pre-Employment Checks

Your employment is conditional upon the completion of all required pre-employment checks, including Responsible Persons, NDIS Worker Screening and immunisation checks.

Equal Opportunity

At St Vincent’s we value inclusivity and diversity and are committed to equal employment opportunity for everyone. We acknowledge the importance of creating a work environment that is welcoming, safe, fair and impartial and invite people from all backgrounds to join us.

Reconciliation Action Plan

St Vincent’s Health Australia embraces Aboriginal and Torres Strait Islander people’s unique perspectives, knowledge, and culture. As part of our Commitment to Reconciliation and Closing the Gap in employment related outcomes, we encourage applications from Aboriginal and Torres Strait Islander Peoples. For further information, visit https://www.svha.org.au/about-us/reconciliation, https://www.svcs.org.au/people/aboriginal-torres-strait-islander-recruitment

How To Apply

Please submit your application via the Apply button, include your resume and a brief cover letter outlining your experience and suitability.

Respectfully, no recruitment agencies.

Closing Date:

26 March 2026 11:59pm

Reconciliation Action Plan:

At St Vincent's we acknowledge the importance of creating a work environment that is welcoming, safe, equitable and inclusive for Aboriginal and/or Torres Strait Islander Employees. As part of our Commitment to Reconciliation and Closing the Gap in employment related outcomes, we encourage applications from Aboriginal and Torres Strait Islander Peoples.

For further information, visit https://www.svha.org.au/about-us/reconciliation or get in contact at indigenouscareers@svha.org.au

View Reconciliation Action Plan