Digital Experience Analyst

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities. We invite you to apply for a career with Blue Cross.

Residency in or relocation to Louisiana is preferred for all positions.

POSITION PURPOSE.

The Digital Experience Analyst is responsible for defining and executing against mass and targeted, member level digital marketing needs and opportunities across all digital channels. This position also works collaboration with analysts and designers, consistently emphasizing user experience to create effective, measurable digital solutions for all Louisiana Blue stakeholders.

How You Contribute to the Company’s Mission In This Role

• Develops and implements digital strategies based on human-centered design principles with internal partners, while closely following brand standards
• Configures, monitors and analyzes the effectiveness of digital marketing strategies, campaigns, and technology services.
• Develops and directs digital engagement strategies and objectives to drive customer engagement across digital channels, such as email, SMS, landing pages, push and secure messaging.
• Researches, compiles, writes and edits content for internal and external digital channels, coordinating with internal departments and other contributors to ensure that content is consistent in style, tone and quality and conforms to regulatory guidelines and corporate standards
• Coordinates and implements website navigation, content, content flow and content presentation for multiple websites, optimizing copy and landing pages for search engine optimization (SEO)
• Performs ongoing keyword research including discovery and expansion of keyword opportunities, implements content recommendations to improve organic SEO and site search effectiveness
• Establishes and documents best practices, standards, and processes
• Coordinates vendor relationships across digital initiatives
• Creates user stories and personas applied to digital properties and the full customer journey
• Supports Lead and Senior Digital Experience Analysts in managing a specific set of digital marketing capabilities

Required Qualifications 

• Bachelor's in design, marketing, advertising, business, mass communication, data analytics, healthcare administration or equivalent required. Four years of related experience can be used in lieu of a Bachelor’s degree.
• 2 years of experience with digital marketing strategy, content creation/authoring, campaign execution, design, and creative concepting
• 2 years of experience analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools, and campaign management software tools require
• Experience utilizing a breadth of CX Metrics and analytics (including: NPS, eNPS, CSAT, CES, VoC, and sentiment detection capabilities) to inform business decisions required.

Preferred Qualifications

• Healthcare industry experience
• ability to build and gain trust quickly
• Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a clear manner
• Experience working with enterprise level software
• Experience working with Microsoft TFS or Azure DevOps, understanding of health payer regulations such as HIPAA, SAFe, Scrum, Project management, business analysis (IIBA), or lean sigma certifications
• Customer Experience Professional Training certification preferred

The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Accountabilities and Essential Functions of the job. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions

• Perform other job-related duties as assigned, within your scope of responsibilities.
• Job duties are performed in a normal and clean office environment with normal noise levels.
• Work is predominately done while standing or sitting.
• The ability to comprehend, document, calculate, visualize, and analyze are required.

An Equal Opportunity Employer

All BCBSLA EMPLOYEES please apply through Workday Careers.

PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME, FIREFOX, SAFARI)

Additional Information

Please be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive, only those most qualified will be contacted. To monitor the status of your application, please visit the "My Applications" section in the Candidate Home section of your Workday account. 

If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact recruiting@bcbsla.com for assistance.

In support of our mission to improve the health and lives of Louisianians, Blue Cross encourages the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke, and in order to promote good health, our company properties are smoke and tobacco free. 

Blue Cross and Blue Shield of Louisiana performs background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner.

Additionally, Blue Cross and Blue Shield of Louisiana is a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.